The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
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What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.
What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
| Maria Iu
Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.
The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
| Maria Iu
The measurement company announced the global roll-out of Nielsen One in October 2023.
Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.
‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.