The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
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IPA research director Belinda Beeftink said the best research papers include evidence of outcomes and testimonials and make the highly complex simple to understand.
The “Wales To The World” campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.
Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.