In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
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In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
In brief: Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.