Rupert Murdoch is stepping down as chairman of the boards of News Corp and Fox Corp, effective mid-November, ending an unprecedented seven-decade career as one of media’s truly iconic global figures.
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Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.
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Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.
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Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?