Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
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The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.
Total UK and Ireland box office in March reached £99.8m, 24% higher than in March 2023.
Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.
| Maria Iu
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
Is cinema the next natural step for podcasts after social, video and live events?
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.