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The Institute of Practitioners in Advertising (IPA) launched its long awaited TouchPoints research this morning, unveiling the £1 million study and providing the first data from its eight month survey period.The two-phase research, conducted by Taylor Nelson Sofres (TNS), questioned over 5,000 respondents on their daily habits, mood and media consumption, using a weighty 48-page… Continue reading IPA Launches Long Awaited TouchPoints Survey

The BBC is to broadcast its coverage of this summer’s World Cup and Wimbledon tournaments in high definition, allowing viewers with the appropriate equipment crystal clear reception of the championships.The broadcasts will form part of the BBC’s high definition trials, which will air across cable and satellite towards the middle of the year. A trial… Continue reading BBC To Screen World Cup And Wimbledon In HD

Emap’s 33 year old motoring magazine, Classic Cars, is to receive a revamp next month, with an editorial shift towards the next generation of classics.The title launched in 1973, becoming the first magazine dedicated to older cars, but will now move towards coverage of more modern classics, such as the Lotus Elise, TVR Griffith, and… Continue reading Emap Revamps Motor Title To Focus On Modern Classics

Independent TV sales house Digital Media Sales (DMS) is to launch a dedicated direct response division, promising more advertising revenue to smaller channels which do not score high BARB ratings, but deliver key audiences for DRTV advertisers.After a successful test last year, DMS Direct hopes to cover 30 channels by the end of April, and… Continue reading DMS Launches Dedicated Direct Response Division

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

Reports this morning claim ITV has received an approach from a consortium of investors willing to put £1.5 billion into the firm, effectively gaining control of the broadcaster. A report in this morning’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading ITV Rejects Take-Over Bid

Comedian Ricky Gervais was honoured at the RAB’s Aerial Awards last night, scooping the gold award for charity and public service for his campaign to raise awareness for the Prostate Cancer Charity.Gervais helped write and voice the advert, which courted controversy when a “squish” noise was removed at the behest of the Radio Advertising Clearance… Continue reading Gervais Scoops Radio Gong Despite ‘Squish’ Censure

Chancellor of the Exchequer, Gordon Brown, stood up at 12:34pm to reveal his tax and spending plans for the next year. Key points of the 2006 Budget are as follows…Inflation is at 2%, down from 2.5% last quarter. This is on target.Inflation target met every year since 1997, targets expected to be met going forward.Economic… Continue reading Budget 2006 Coverage – The Chancellor’s Speech Live

ITV has confirmed today’s rumoured approach by a consortium of investors, but rejected the move, claiming that it would not be in the interests of shareholders.The approach, made by Apax Partners, The Blackstone Group and Goldman Sachs’ Principal Investment Area was first revealed by the Telegraph. The newspaper speculated that former BBC director general Greg… Continue reading ITV Confirms But Rejects Takeover Approach

Reports this morning claim commercial giant ITV has received an approach from a consortium of investors willing to pump £1.5 billion into the firm, effectively gaining control of the broadcaster.A report in today’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading Rumours Fly Over Fresh ITV Takeover Approach