More Industry News articles

The Digital Radio Development Bureau (DRDB) is to launch its first press advertising campaign this month, with a series of ads appearing in a broad cross section of national newspapers.The content driven ads will highlight the range of programming available on DAB digital radio stations and will mostly appear around television listings and in weekend… Continue reading DRDB Launches First Press Ad Campaign

The renewal of Viacom Outdoor’s London Underground contract (see Viacom Clinches Tube Contract) will ignite the digital revolution in Outdoor advertising, according to chief executive Tom Goddard.Speaking last night at an event to launch Viacom Outdoor’s vision for the Tube, company heads said it was the beginning of an exciting new phase of change. Mr… Continue reading Viacom Tube Contract To Lead Digital Ad Revolution

The IPA has accused Channel 4 of strong-arm airtime sales negotiating tactics, saying they have netted the broadcaster up to £65 million in extra revenue over the past year.The Institute of Practitioners in Advertising, which represents advertising agencies accounting for 85% of UK advertising, has accused Channel 4 of exploiting the contract rights renewal regime… Continue reading IPA Hits Out At ITV’s Commercial Rivals

Aegis’ upcoming AGM will see shareholders given one vote for each share they own, as Group Bolloré’s proposals to have Philippe Germond and Roger Hatchuel (see External Candidates For Aegis Board) elected to the board come under increased attack. Voting on the resolutions on June 14 (see Aegis Board Urge Shareholders To Block Nominations) will… Continue reading Aegis Board: One Share, One Vote

Channel 4 will show its television programmes on the internet for 30 days after they are broadcast, thanks to an agreement reached with Pact on new media rights.After months of negotiations, the broadcaster has won its battle for a 30-day exclusive window in which to make the most of its programmes via all platforms. The… Continue reading C4 Wins Battle To Screen Shows Online

PayPal are launching a mobile payments service with EMI which will allow customers to buy music direct using their mobile phones.The PayPal mobile payments “Text to Buy” service works by customers texting a code to a dedicated mobile payments number which will be printed in adverts. Once the customer verifies their identity through a PIN… Continue reading PayPal And EMI To Sell Music Via Mobiles

The first episode of ITV1’s two-part psychological drama, The Kindness Of Strangers, pipped Channel 4’s Big Brother with more than 25% of the adult viewing share compared to BB’s 22.7% share.More than four-and-a-half million adult viewers tuned in to the drama, which follows a fortysomething businesswoman struggling to cope after the arrival of twins; juggling… Continue reading ITV1 Psych-Drama Pips C4’s BB

Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support… Continue reading UKTV G2 Goes Football Nuts

Advertising on the international version of the BBC’s news website would harm the corporation’s global reputation for impartiality and distinctiveness, say BBC staff.BBC staff do not want advertising on the website, and more than 150 members have sent a letter to director general, Mark Thompson, saying so.Signatories include senior television correspondents Caroline Wyatt, David Willey… Continue reading BBC Staff Say No To Website Ads

Ofcom has revised the data and modelling it is using in the consultation on the restriction of television advertising of food and drink products to children.Ofcom expects the changes to decrease the costs to broadcasters of each of the proposed policy packages outlined in the consultation document and also to decrease the cost to broadcasters… Continue reading Ofcom Revises Junk Food Advertising Data