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A major month-long advertising campaign for a new made-for-TV movie channel, movies 24, is set to begin across Sky’s portfolio of channels, with additional promotion in the press and Outdoor sectors.The new channel, from Sparrowhawk Entertainment Ltd, will launch on 1 July on Sky Channel 329. 20 and 30-second ads will be screened on channels… Continue reading New Movie Channel Launches With Major Ad Campaign

Paul Davidson, chairman and chief executive of Newsquest Media Group, officially becomes president of the Newspaper Society tomorrow, succeeding Sir Nicholas Hewitt Bt, chairman and managing director of the Barnsley Chronicle. Davidson has been chairman of Newsquest Media Group since August 2003, and chief executive since August 2001. He began his newspaper career with Thomson… Continue reading Paul Davidson Appointed President Of The Newspaper Society

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

The Asia-Pacific region still claims by far the biggest share of all broadband lines, accounting for 40% of the world’s 229m broadband lines in Q1 2006, according to Point Topic’s World Broadband Statistics for Q1 2006. However, despite impressive growth rates in China, India and Vietnam, Asia-Pacific’s share is under threat from markets in Eastern… Continue reading Asia-Pacific Still Ahead In Broadband Boom

NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division

Cable and satellite television channel Bravo has expanded its portfolio by introducing big-budget US dramas, securing exclusive rights to episodes of Blade: The Series and The Unit to premiere in the autumn.Blade: The Series, from executive producer Avi Arad (the X-Men and Spiderman films), promises to satisfy male TV appetites as a blood-drenched, action-packed saga… Continue reading Bravo Expands Portfolio With Top-Rating US Dramas

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

Household broadband users are still confused by the technology, with many admitting to being puzzled by the terms IPTV and VoIP, a new study by uSwitch.com reveals.80,000 households get connected to broadband every week, but the new research by the comparison and switching company has shown that 39% of broadband users do not understand Internet… Continue reading Home Broadband Users Still Baffled By Technology