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Measuring online adspend will become more accurate, as Nielsen Media Research and Nielsen//NetRatings collaborate to expand their coverage to almost 600 websites.Combining Nielsen//NetRatings AdRelevance data with Nielsen Media Research expenditure methodology, information on internet share of voice via the Nielsen Media Research suite of products should significantly improve.The new methodology brings Nielsen Media Research cost… Continue reading Online Adspend Measurement Set To Improve

As national daily newspapers see their readership figures slide, the Guardian has developed a new method of staying on top of changing consumer patterns with the launch of a downloadable and printable A4 PDF document.The free 8 to 12-page file, labelled G24, will be updated every 15 minutes and will feature news content from the… Continue reading Guardian Stays Ahead With Downloadable Format

Emap has agreed to sell off its French Consumer Magazines division, Emap France, to the Italian media group Mondadori for approximately £380 million. Emap announced its plans to sell its French operations in February, in order to return the cash generated to shareholders (see Emap To Sell French Operations). When the sale (conditional on the… Continue reading Sale Of Emap France Agreed

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes

Freeview could be set to overtake satellite by the end of the year, if it continues its current rate of growth.The service currently reaches 27.3% of all households, with satellite reaching 31.5%. Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

Carat, has lowered its forecast for UK adspend growth from 4.5% to 3.2% for 2006 in its Global Market Update. The European forecast as a whole was down, which Carat said was because of both the fragile Italian economy and the UK market, where the expected boost from the World Cup has not materialised. Elsewhere… Continue reading UK Advertising Growth Hit By World Cup

Broadcasters will lose millions of pounds if the pre-9pm ban on high fat salt sugar (HFSS) advertising aimed at children is introduced, said the IPA.The Institute has labelled the potential ban as “sensationalist, misguided and unjustified” and has said it will not solve the problem of obesity.“Food advertising is already a declining sector. It has… Continue reading IPA Says HFSS Ad Ban Will Cost Millions For Broadcasters

Australia’s gallant 2-0 defeat to current cup holders Brazil was the most watched World Cup match of the weekend, netting a whopping eight-and-a-half million adult viewers at its peak for ITV1.Almost half of television-watching adults were glued to the exhilarating match on Sunday evening, as the boys in blue held a decidedly lacklustre Brazil at… Continue reading Brazil V Oz Grabs Weekend’s Best Viewing Figures

Freeview could be set to overtake satellite by the end of the year if it continues its current rate of growth. The service currently reaches 27.3% of all households, with satellite reaching 31.5%.Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

BSkyB is aiming to secure the rights to show Premier League football games on mobile phones, giving the broadcaster television, online and mobile rights if its bid is successful.Mobile networks are shying away from bidding for the exclusive rights, but west London based sports production group TWI is set to challenge Sky.The right to put… Continue reading BSkyB In Bid To Secure Premier League Match Rights For Mobiles