More Industry News articles

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

The Asia-Pacific wireless telecom industry is forecast to reach $242.42 billion in annual revenues by the end of 2010, up from $159.97 billion in 2005. New figures from In-Stat, claim that the overall subscriber penetration rate for the region was about 25% in 2005, varying from 6.8% in India to 115% in Hong Kong. Commenting… Continue reading Asia-Pacific Wireless Telcom Industry To Reach $242.42 Billion By 2010

Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad

Outdoor media giant Viacom Outdoor has unveiled a massive 72% increase in its National Rail revenues for the first quarter of the year. The year-on-year increase was caused as a direct result of increased investment in National Rail sites, the poster firm said, reporting that the increase is substantially ahead of growth in the outdoor… Continue reading Viacom Sees National Rail Revenues Soar

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

The Financial Times has launched a viral campaign to build a closer relationship with its readers, featuring an interactive business management game, In the Pink.Sponsored by Bank of Scotland Corporate, the innovative game invites players to take on the role of a company CEO, fighting their way to the top of a leaderboard against rival… Continue reading Viral Activity To Boost Interest In FT

Mobile TV penetration is being hindered by technological difficulties, with poorly designed features, high costs and low standard visibility slowing consumer uptake. According to new research from Amberlight, users complained of “patchy” 3G coverage leading to frozen broadcasts. Consumers also cited the time taken to access services through different menus as well as difficult electronic… Continue reading Mobile TV Up-Take Slowed By Technological Faults

Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance

Newspaper heavyweight Trinity Mirror has appointed Sir Ian Gibson, CBE, as its new chairman, replacing Sir Victor Blank, who is to step down next month. Blank will relinquish his post immediately after the company’s Annual General Meeting on 4 May, with Gibson taking control from that date. The new chairman currently holds non-executive directorships at… Continue reading Trinity Mirror Ends Search For New Chairman

Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review