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Online gamers in China look set to reach 61 million in 2010, up from 25.5 million in 2005, with favourable Government policy driving growth, according to In-Stat. The high-tech market research firm claims that in 2005 there were 300 online gaming companies in China, with first-tier players such as Shanda, NetEase, The9 and KingSoft accounting… Continue reading Chinese Online Gamers To Hit 61 Million By 2010

IPC Advertising has appointed Keith Yonish as its new director of creative solutions, poaching the award-winning ad boss from his previous position as creative director at Independent Solutions.Yonish will take responsibility for all advertorial, sponsorship and special projects across the publisher’s weekly magazines, as well as working toward a cross-company brief to drive creative thinking… Continue reading IPC Appoints Yonish As New Creative Director

More and more women are coming online, with new estimates from eMarketer revealing they currently make up 51.6% of the US online population. According to the analyst, nearly 100 million women will be online in the US by 2008 up from 91.2 million in 2005. Women’s online habits are also changing, with new data from… Continue reading Women Expand Online Presence

Outdoor advertising group, JCDecaux, has enjoyed a strong start to 2006, reporting an increase of 16.5% in revenues for the first three months of the year.Revenues reached €442.2 million in the first quarter of 2006, compared to €379.7 million in the same period last year.JCDecaux’s street furniture division increased revenues by 7.4% to €227.5 million… Continue reading JCDecaux Sees Strong Start To 2006

The Advertising Standards Authority (ASA) has published its first annual report since taking responsibility for TV and radio commercials, as well as non-broadcast advertising, revealing a sharp rise in complaints from the public.The watchdog’s Annual Report for 2005 shows a total of 26,236 complaints were lodged over the course of the year, marking an increase… Continue reading Ad Complaints Up In ASA’s First Year Of Broadcast Regulation

ITV’s coverage of the Champions’ League semi-final between Arsenal and Villarreal saw the broadcaster duelling with BBC One for the top spot last night, trading blows with the corporation’s medical drama Holby City, which narrowly topped the football’s average audience.Just over 5.7 million adults tuned in to Holby City on BBC One, delivering a 28.04%… Continue reading ITV Football Clashes With BBC

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies.The Creative Future blueprint is designed to deliver more value to BBC audiences over the… Continue reading BBC Plans On-Demand Drive To Catch ‘Lost Generation’

GCap Media has secured a six month sponsorship deal with Airmiles, covering Classic FM’s Smooth Classics at 7 show, worth around £1 million and scheduled to start on Monday.The deal will also incorporate Simon Bates’ breakfast show, with promotions and advertorials focusing on the top 20 destinations accessible using Airmiles.In addition, the sponsorship agreement includes… Continue reading Classic FM Signs £1 Million Sponsorship With Airmiles

Global advertising company, WPP, has agreed to buy the business of IEG, integrating it into its wholly-owned operating company, GroupM. IEG is one of the world’s leading providers of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships. The company specialises in sponsorship research and analysis, offering companies the opportunity to… Continue reading WPP Acquires Research Firm IEG

March saw the heaviest text messaging on record by British mobile phone users, topping last December with a massive 3.19 billion messages being sent during the month. The figures, released by the Mobile Data Association (MDA), show person-to-person texts sent across the UK’s mobile phone networks increasing by 24% on March 2005, with an average… Continue reading Text Hits New High As March Marks New Record