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Channel 4 is to court controversy later this year, with a new programme investigating the use of hypnosis as an alternative to anaesthetic in surgery – including a live hernia operation using the technique.The broadcaster has commissioned Zig Zag productions to create HypnoSurgery Live, with the programme designed to be “a serious scientific investigation” into… Continue reading Channel 4 Surgery Show To Court Controversy

In February, 2005 adspend for both the UK and US was revealed, with the internet fuelling revenue growth across both sides of the pond. According to figures from Thompson Intermedia, advertising expenditure in the UK rose by 5.4% year on year in 2005, with TV adspend up by 4%, reaching £4.2 billion (see UK Adspend… Continue reading INSIGHTanalysis: Media Healthcheck – February 2006

At a time when media research bodies NRS, BARB and RAJAR are all examining their methodologies with a view to modernisation, the MRG will play host to some of the biggest names in the field, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns… Continue reading MRG Question Time To Focus On Changing Media Landscape

Student TV operator, SUBtv, is expanding its operations with the launch of a dedicated website, allowing students access to interactive features, competitions, messaging, surveys and polls, all feeding into the campus TV network.SUBtv currently operates in 91 UK universities, reaching 1.6 million students every week through more than 700 plasma screens at 115 installations across… Continue reading SUBtv Extends Student Offing With Community Portal

BBC One’s Match of the Day dominated prime time viewing last night, with the FA Cup game between West Ham and Bolton drawing 4.6 million adults on average.The performance was enough to see off shock-orientated competition from ITV and Channel 4, with Britain’s Oldest Mums and Dads, and Fat Pets drawing 3.6 million and 3.1… Continue reading Old Parents And Fat Pets No Match For BBC Football

The online music market is expected to enjoy healthy growth over the rest of the decade, with worldwide sales projected to reach $10.7 million in 2010, up from $1.5 million in 2005. According to a new report from In-Stat, revenue from downloaded music will outpace revenue from physical media bought online by 2007. The high-tech… Continue reading Online Music Sales To Reach $10.7 Million By 2010

IASH, the Internet Advertising Sales House committee, has agreed a formal code of conduct to deliver trust and transparency in trading between advertisers, agencies and ad sales houses.To ensure self regulation is reliable, all of IASH’s member sales houses will now be required to complete an ABC ELECTRONIC audit before joining, in order to prove… Continue reading New Code To Ensure Transparent Online Ad Deals

Broadband penetration in the US grew by 13% last year, reaching 95.5 million homes, meaning that 68% of active internet households use broadband to connect to the internet. According to new figures from Nielsen/NetRatings, broadband popularity has seen an increase in time spent by consumers on their computers. The average person now spends 30.5 hours… Continue reading 68% Of US Homes Go Online Via Broadband

Emap Advertising’s full marketing communications service, Emap2, is to foster insight into effective marketing activity with its first creative exhibition and seminar this month.The Art of Engagement event is to be held on Tuesday 28th and Wednesday 29th of March at The Music Room, London W1, with Marcus Rich, MD of Emap Advertising hoping to… Continue reading Emap2 To Fuel Creativity Through Ad Seminars

Newspaper publisher, Daily Mail and General Trust (DMGT), has seen a dip of 1% in circulation revenues for its national newspapers for the five months to February 2006, with advertising revenues for the same period also suffering a depression, down by 9% year on year. Associated’s display advertising revenue fell by 10% for the same… Continue reading DMGT Newspapers Suffer Across The Board