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US on-demand internet content revenues are expected to reach $9 billion by 2010, with consumer spending for online entertainment forecast to grow by 260% over the next five years, according to new research from Parks Associates. The Digital Lifestyles: 2006 Outlook report estimates revenue to increase by $6.6 billion over the next four years, driven… Continue reading US On-Demand Internet Content Revenues To Hit $9 Billion By 2010

China is expected to become a major market for legal online music downloading, with new research from In-Stat forecasting the region to enjoy an estimated annual revenue of US $222 million by 2008. According to the high-tech market research firm, this strong growth is fuelled by the launch of several third-party online music stores, and… Continue reading China Music Downloading Market To Hit $222 Million By 2008

Celebrity Big Brother continued to pull in the numbers for Channel 4, with the reality show attracting an average adult audience of 4.6 million viewers, tuning in last night to watch the eviction nominations.BBC1 also saw success with an average adult audience of 9.6 million for Eastenders, while Holby City attracted 6.6 million adult viewers.Elsewhere,… Continue reading Celebrity Big Brother Continues To Pull In Viewers

Search internet giant, Google, has appointed Mark Howe as managing director of Google UK, continuing Google’s ongoing investment in Europe.Howe brings with him over 20 years worth of experience working in the British television industry, with his previous position being managing director of Flextech’s media sales house, Interactive Digital Sales.Commenting on the appointment, Howe said:… Continue reading Google Appoints Howe As UK MD

Virgin Radio is to embark upon a high-tech marketing blitz to promote its new Christian O’Connell Breakfast Show, streaming the programme to several major internet portals, creating an uncut podcast of week’s shows and even broadcasting to a ‘sonic bus shelter’ over the coming weeks.The new breakfast show, which launches on 23 January, will be… Continue reading Virgin To Promote Breakfast Through Portal Streaming

Search engine giant Google, has agreed to pay $1.2 billion for American company, dMarc Broadcasting, marking the company’s first entrance into the radio broadcasting field.dMarc Broadcasting provides automated advertising delivery platforms, allowing users customers to schedule and implement radio advertising airtime. The purchase of the business will give Google the ability to offer AdWords users… Continue reading Google Enters Into Radio Advertising Market

Search internet giant, Google, has appointed Mark Howe as managing director of Google UK, continuing Google’s ongoing investment in Europe. Howe brings with him over 20 years worth of experience working in the British television industry, with his previous position being managing director of Flextech’s media sales house, Interactive Digital Sales. Commenting on the appointment,… Continue reading Google Appoints Howe As UK MD

The first ‘advertainment’ campaign to be run on ITV has proved successful for advertiser MFI, which saw around 90,000 responses via text, phone and online over the Christmas period.MFI’s ‘Best Ever Sale’ campaign invited viewers to enter a competition through text, phone or online, with the £25,000 prize winner announced live on air on Christmas… Continue reading First ‘Advertainment’ Campaign Sees Strong Response

Ocean Outdoor has signed Lastminute.com as the first advertiser for its ground-breaking three-sided site on the Clapham Tower at Clapham Junction Station.The billboard will be used within Lastminute’s 2006 campaign, with the strapline “Life. Book now.”The campaign was booked by poster specialist Kinetic and follows Ocean’s acquisition of Clapham Tower’s sales contract last month (see… Continue reading Ocean Signs Lastminute For Iconic Tower Site Debut

Marketing budgets look set to rise in 2006, compared to the succession of cutbacks endured by the industry in 2005.The growth, however, appears to be at the weakest rate since 2001, indicating that gross domestic product (GDP) growth is set to be downcast in early 2006.According to the latest IPA Bellwether Report, marketing budgets for… Continue reading IPA Bellwether Predicts Rising Ad Budgets For 2006