More Industry News articles

Children and teenagers are changing marketing, technology and communications, with nearly three-quarters of teens aged 12-17 and 39% of children aged 3-11 using the internet, according to US analyst eMarketer. Debra Williamson, senior analyst at eMarketer commented: “Kids and teens are the first totally wired generation, and they are changing marketing, technology and communications.” In… Continue reading Younger Generation Changing Online Marketing

The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010

Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement

Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box

The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, securing access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls.The purchase, worth $650 million, sees IGN fold into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around 70… Continue reading Online Purchase Gives Murdoch Male Audience

The latest ABC national newspaper results released this morning show the Guardian ending its last full month as a broadsheet title with the largest year on year decline in any market.The title, which switches to a new, mid-sized Berliner format on Monday, lost 9.7% from its circulation year on year in August, pushing its total… Continue reading Guardian Sees Broadsheet End In Decline

Media Consultancy and auditing company Media Audits is said to have been talking to interested parties about a possible sale.Industry rumblings suggest that negotiations have reached a stage where Accenture is now in exclusive talks with the company.The rumours follow hot on the heels of the sale of rival consulting and auditing company Billetts to… Continue reading Media Audits In Talks Over Sale To Accenture

Media watchdog Ofcom has announced the advertisement of a new FM radio licence to cover the main Tyne & Wear and Teesside conurbations in North-East England.The new licence is expected to achieve coverage of around 2 million adults, although the exact figure will be determined by the location of the transmission site and other technical… Continue reading Ofcom Offers Largest Local Licence In The North

Emap’s Magic 105.4 has announced the return of DJ Neil ‘Dr’ Fox to the nation’s airwaves, as he takes the helm of the station’s breakfast show later this month.The appointment follows Foxy’s departure from Capital FM earlier this year, where he had hosted the Drive Time show. However, his switch to Magic will see him… Continue reading Fox Joins Magic As New Breakfast Host