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The Digital Radio Development Bureau has released its five year forecast for digital radio penetration, predicting that the technology will continue to see dramatic rises in adoption as more consumers discover its increased station choice, digital quality sound, and interference free listening.DRDB chairman, Ralph Bernard, welcomed the predictions, stating: “DAB Digital Radio continues its healthy… Continue reading DRDB Predicts Massive Growth In Digital Radio

Newspaper publisher, Trinity Mirror, has acquired online recruitment services provider, the hotgroup, for £50.5 million, 20.25 pence per hotgroup share.The deal follows recent purchases by Trinity of GAAPweb.com and Smartnewhomes.com and will further enhance the publishers classified recruitment offering and improve its service to advertisers.Commenting on the acquisition, Sly Bailey, chief executive of Trinity Mirror… Continue reading Trinity Buys Online Recruitment Site

Monday will see The Times raise its weekday cover price from 55p to 60p, ending its undercutting of rivals, The Telegraph and The Guardian.Speculation has suggested that the move is due to increased losses at Times Newspapers, which shed £40.1 million in the year to June 2004, compared with £28.6 million the year before. However,… Continue reading Times To End Cover Price Undercuts On Monday

Reports this morning claim that ITV plans to move its late evening news, shifting the 10:30pm bulletin to a later slot of 11pm in order to free up peaktime airspace for higher rating shows.However, such a move would break Ofcom’s current regulations, which oblige ITV to screen 30 minutes of news between 6:30 and 10:30,… Continue reading ITV Considers Shift For Late Evening News

Broadband and video on demand provider, HomeChoice, has unveiled its new branding, having employed designer Neville Brody to revamp its corporate logo, ad strategy and even the branding of its installation vehicles ahead of a marketing push and product reshuffle.The move follows the company’s appointment of Tullo Marshall Warren (TMW) as its below the line… Continue reading HomeChoice Debuts New Packages And Branding

The Digital Radio Development Bureau (DRDB) has published a report by former secretary of state for culture, media and sport Chris Smith calling for more DAB Digital Radio frequencies, and a reshuffle of existing services to prepare for digital switchover of the nation’s analogue radio signals.The switch to an all digital environment for radio is,… Continue reading Radio Body Calls For Firm Switchover Date

Viacom Outdoor has announced the next phase of its digital technology investment plan, with the trial of Britain’s first full-colour digital LED screens on the sides of buses.Twenty-five London buses have been adapted to carry the state-of-the-art screens, which occupy half of the “Superside” advertising space on each of the buses.The first advertiser to employ… Continue reading Viacom Signs Lastminute For First Moving Bus Ads

Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market

Consumers are willing to pay for mobile television content, with results from Nokia’s commercial TV pilots in Helsinki showing that 41% of participants would purchase mobile TV services, with over half believing that the technology would be popular. According to the pilot results, users wanted to watch familiar program offerings as well as new mobile… Continue reading Consumers Predict Mobile TV To Enjoy Popularity