More Industry News articles

The Government has published its report on the trial digital switchover which took place in Wales earlier this year, hailing the exercise a success in preparation for a national switchover by 2012.The report focuses on the cessation of analogue broadcasts in the Welsh villages of Ferryside and Llansteffan, which took place in March, a move… Continue reading Trial Switchover A Success Says Government

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles. The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by… Continue reading UBM Reports Profits Ahead Of Expectations

FMCG heavyweight Reckitt Benckiser has signed a wide-ranging sponsorship deal to cover ITV’s six-night-a-week soap, Emmerdale.The new deal gives the household goods manufacturer, which sells products such as Cillit Bang and Mr Sheen, broadcast sponsorship of all episodes of Emmerdale on ITV1, ITV2 and ITV3, as well as online branding, licensing, off air promotions and,… Continue reading ITV Signs FMCG Giant For Emmerdale Coverage

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”. The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins,… Continue reading Publicis Sees Revenues Rise After New Account Wins

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide.In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This growth… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide. In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Advertisers have started to target their audiences through computer gaming, with US company, Massive Incorporated, launching full-motion video and audio ads in its main distribution title, Anarchy Online. The video ads are inserted in billboards and television screens throughout the games, with the adverts promoting Panasonic and the premiere of the American television series Lost… Continue reading Advertisers Switch To Inter-Game Advertising

Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005

Viacom Outdoor’s Digital Escalator Panels (DEPs), installed at the London Underground’s Tottenham Court Road station earlier this year, have wowed commuters, with many enthralled by them and choosing to pay extra attention as they continue their journey.Research by Viacom Outdoor into the effect and response to the new medium showed that 80% of Londoners thought… Continue reading Electronic Billboards See Positive Response

Ntl’s fledgling video on-demand service looks set for a huge boost this month, as an extra 100,000 customers are given access to the company’s TV-replay and movie content at the touch of a button.The extended roll-out of the service will encompass Luton, Broxbourne, Huddersfield, Dewsbury and parts of Hertfordshire and Bedfordshire, taking ntl’s on-demand subscriber… Continue reading NTL Extends On-Demand Coverage By 100,000