More Industry News articles

GCap Media has become the first broadcaster in Britain to allow independent audits of its SMS and e-mail databases, signing up to allow ABC Electronic (ABCE) to verify its data.The company hopes to send a “clear message to the mobile market” with its pledge to keep accurate data, providing “credible data” to support its opt… Continue reading GCap To Provide Audited Text And E-mail Stats

The Times‘ advertising sales director, Mathew Watkins, has defected to the Telegraph to become the newspaper’s new group sales director, ending his career with News International’s flagship quality title which has spanned more than a decade.The new role will see Watkins responsible for all advertising at the Telegraph, including its classified division, reporting to the… Continue reading Telegraph Scoops Times Ad Director

ITV has signed its second poker sponsorship in as many months, with littlewoodspoker.com signing up for both broadcast and online sponsorship of ITV1’s All Star Poker Challenge.The deal follows similar coverage by online gaming firm, 24h Poker, which last month agreed to sponsor ITV2’s high-profile The Rebel Billionaire (see Poker Firm To Sponsor ITV2 Branson… Continue reading ITV Deal Secures Littlewoods Poker Sponsorship

The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing

The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence

The Guardian has dropped its yearly subscription charges for digital editions of the newspaper, instead allowing customers to pay for content in one-off payments, with some access packages costing as little as £1.50.The move, which also sees annual subscription costs to The Observer abandoned, is designed to make the newspapers’ online editions more easily accessible,… Continue reading Guardian Drops Subscriptions For Digital Edition

GMG Radio’s Smooth FM is to begin airing football coverage from August, with the station’s first sports-coverage provided by a deal with Chelsea FC to carry full commentary rights for the next three seasons.The deal marks the first time that all of Chelsea’s games will be broadcast in London on FM, and signals the first… Continue reading Smooth FM Signs Up For Chelsea FC Coverage

British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole. Pearson, who publishes the Financial Times and Penguin books, recorded a pretax loss… Continue reading Pearson Makes Upbeat Predictions For 2005

Satellite subscriptions in the US are predicted to rise to nearly 50 million by 2014, according to Kagan Research’s new Satellite Radio Outlook 2005 report. The group attributes the increase in growth to a combination of factors, including growing consumer interest, new programming and agreements with automakers. According to Kagan, these factors will result in… Continue reading Satellite Subscriptions To Reach 50 Million By 2014

British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole.Pearson, which publishes the Financial Times and Penguin books, recorded a pretax loss of… Continue reading Pearson Delivers Confident Predictions For 2005