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Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled.Previous industry opinion was that PVRs… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Consumers are increasingly using their mobile phones to play music and games, and gamble, opening up lucrative new revenue streams for mobile and content industries, resulting in the global mobile entertainment market predicted to be worth $42.8 billion by 2010. Informa Telecoms & Media’s new Mobile Entertainment report claims that emerging new markets, such as… Continue reading Global Entertainment Market To Reach $42.8 Billion By 2010

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year. In its interim results published today, the Group revealed operating profit to be up 7.9% year… Continue reading Trinity Sees Revenue Rise Despite Difficult Advertising Market

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”.The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins, with… Continue reading Publicis Sees Revenues Rise After New Account Wins

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year. According to the IFPI, legal downloads in the first six… Continue reading Worldwide Legal Music Downloads Triple In First Half Of 2005

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year.According to the IFPI, legal downloads in the first six months… Continue reading Legal Music Downloads Triple In First Half Of 2005

The value of the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual rate of 14.9% between 2004 and 2009, according to a new report published by US research company, PQ Media. Television is predicted to increase its share of total product placement spending by almost 7% over… Continue reading Product Placement To Hit $7 Billion By 2009

IPC’s flagship men’s magazine, Loaded, has launched its September issue with the dual publication of two covers, celebrating the “double trouble” of covergirls Jordan and Carmen Electra.The special issue sees Loaded bring together the “best babes from both sides of the pond,” pairing Jordan and Carmen Electra in a two-girl photo shoot for the first… Continue reading Loaded Doubles Frontage For Special Edition

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles.The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by just… Continue reading UBM Optimistic After Strong First Half