More Industry News articles

Specialist magazine publisher, Future, has appointed customer communication company, Broadsystem, to help strengthen itself through increased advertising and subscription revenue.The deal will see Broadsystem build a bespoke, specialist database to Future’s requirements, then managing data feeds with experienced personal to help Future understand the data process.Future will have full access to data analytics and marketing… Continue reading Future Focuses On Data To Boost Revenues

Virgin Radio is to boost the appeal of its classic rock station with the addition of live programming, a move designed to increase audiences and create a more tangible station identity.The content change will see Gordon Loncaster join Richard Skinner in becoming the first voices to be heard on the digital station when live programming… Continue reading Virgin To Boost Rock Station With Live Output

Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million. The sale was approved today at an extraordinary general meeting held by Highbury House. The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and… Continue reading Highbury Magazine Sale Approved

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising. The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had… Continue reading Johnston Press Warns Of Advertising Slowdown

Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

Content solutions agency, Freedom Media, has launched a dedicated TV production company to capitalise on the growing advertiser-funded TV industry.The New Company, Freedom TV, will create output for its content solutions, with its first major project being for Sony PlayStation, representing a major repositioning of the brand through branded content, as a mass-market entertainment platform.The… Continue reading Freedom Launches Production Firm For Ad Funded TV

IPC ignite! has signed a six-figure deal to see weekly men’s magazine, Nuts, sponsor the Reality TV channel.The deal will see the weekly title sponsor key Reality TV programming through the week, along with its peak Saturday evening schedule. Reality TV focuses mainly on real people caught in dramatic real-life situations, with Nuts branding due… Continue reading Nuts Bags Sponsorship Deal With Reality TV

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising.The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had resulted… Continue reading Johnston Press Warns Of Advertising Slowdown

Lastminute.com has announced plans to enter into the realms of magazine publishing, appointing content, branding and publishing specialist, Zone, to launch its first customer magazine.Editorially, the lastminute.com magazine will reflect the interests, viewpoints and lifestyle choices of adventure savvy readers who share a proactive attitude to achieving “smart value” in their leisure pursuits.The new magazine… Continue reading Lastminute Signs Zone For Magazine Launch

ITV has retained mobile phone giant, Nokia, as the exclusive sponsor of X Factor‘s high-profile second series, due to air in the autumn, providing the firm with coverage across what promises to be one of ITV’s top performing shows of the year.Nokia’s sponsorship of the talent contest last year saw the company secure the full… Continue reading ITV Retains Nokia For X Factor Sponsorship