More Industry News articles

Mediacom has scooped Media Agency of the Year for the second time in a row at this year’s PPA Marketing’s Consumer magazine advertising awards, beating M2M, Mediaedge:cia and ZenithOptimedia.The judges agreed that MediaCom had continued to demonstrate great commitment to magazines and a strong involvement in the industry and to media owners.The awards, now in… Continue reading Mediacom Scoops Media Agency Of The Year

Special interest magazine group Future’s sci-fi and fantasy magazine, SFX, will celebrate its tenth birthday next month with an exclusive first look at the eagerly awaited new movie Batman Begins.Celebrating the first ten years of the magazine, the birthday edition also features a bumper collection of celebrity interviews, including the complete League of Gentlemen team.… Continue reading Future’s SFX Celebrates Tenth Birthday

Internet usage via mobile phone continued to grow during March, according to the Mobile Data Association, with a new record total of 1.82 billion page impressions viewed in the UK during the month.The rise represents an increase of 30% on the same period in 2004, and an average daily total of 58 million, according to… Continue reading Wap Usage Rises By A Third In March

US online advertising and marketing expenditure is to predicted to reach $14.7 billion in 2005, with online advertising channels such as search engine marketing, online display adverts and email marketing continuing to become more effective, relative to traditional channels. According to a new report from Forrester Research, even though online adspend is growing at a… Continue reading US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005

Newspaper group, Trinity Mirror, has seen group advertising for the first four months of 2005 increase by 2.3%. An increase of 6.5% for January and February was partially offset by a decline of 1.4% for March and April. Advertising revenues for the company’s regionals division enjoyed a rise of 4.0%, with growth in most categories… Continue reading Trinity Sees Group Advertising Rise In 2005

Radio research firm, GfK Media, has released the results of its Broadcast Media Survey, reporting that Heart 106.2 FM has overtaken Capital FM as the number one radio station in London, securing victory by an extremely narrow margin.GfK’s survey for the period September 13th – March 27th shows Heart with a weekly reach of 2.72… Continue reading GfK Survey Shows Heart Taking Lead In Capital

Satellite broadcaster, BSkyB, has exceeded industry predictions with stronger than expected subscriber growth for the third quarter, achieving net direct-to-home growth (DTH) of 95,000, up from 66,000 in the same period last year. BSkyB has beat previous forecasts in terms of subscriber growth, with an AFX News poll of five leading brokers estimating between 60,000… Continue reading BSkyB Exceeds Industry Forecasts

Radio ratings body RAJAR will release the first wave of audience data for 2005 tomorrow, covering the three months to March.NewsLine will provide analysis of the data, with reports detailing specific markets, as well as breakdowns of performance by ownership and an overview of the UK’s radio market as a whole from tomorrow morning.MediaTel.co.uk will… Continue reading RAJAR To Release Q1 2005 Data Tomorrow

The youth market in the Asia-Pacific region spends around 10-15% of its disposable income on mobile products, making it a significant driver for growth in the region’s mobile phone market, according to high-tech market research firm In-Stat. In-Stat’s new Asian Youth Mobile Trends: Devices, Data and Multimedia report reveals, that in 2004, youth spending on… Continue reading Asia-Pacific Sees Youth Spend 10-15% Of Income On Mobiles

ITV enjoyed ratings success last night, bringing relief to its sagging schedules as almost 10 million football fans tuned in to its flagship ITV1 to watch Liverpool’s victory over Chelsea in the second leg semi-final of the UEFA Champions League.The match ended 1-0 to Liverpool, thanks to a Luis Garcia goal, drawing the largest audience… Continue reading ITV Clinches Champions League Ratings Victory