More Industry News articles

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

The BBC has confirmed the sale of BBC Broadcast to Creative Broadcast Services Limited, an Australian consortium comprising the Macquarie Capital Alliance Group and Macquarie Bank.The deal, which is still subject to approval from the Secretary of State for Culture, Media and Sport, will see the broadcast division leave the overall control of the BBC… Continue reading BBC Completes Sale Of Broadcast Division

The Advertising Association (AA) Council has announced the appointment of Kevin Havelock as one of its two vice chairmen.The trade body chief will begin his new role with immediate effect, replacing Keith Weed, who stands down after six years service.Havelock’s career began at Guinness, although the last 20 years have seen him work for Unilever,… Continue reading AA Picks Havelock For Vice Chairman Role

Reports this morning suggest a cut in ITV’s licence fees of around £100 million could be awarded this week, as Ofcom prepares to review the broadcaster’s licence before awarding a new one.The new agreement, spanning seven years, will take ITV through the digital switchover process, ending in 2012, when the analogue signal is due to… Continue reading ITV Set For Massive Licence Fee Cuts

Associated Newspapers is to invest nearly £100 million in new printing facilities, with the announcement that it will build a new £80 million plant near Oxford and spend an additional £16 million on its Harmsworth Quays site in London.The publisher, which is wholly owned by Daily Mail and General Trust (DMGT), announced the move this… Continue reading Associated Print Investment Brings Full Colour Papers

IPC Innovator will employ a new kind of insert in next months issue of teen-title Mizz, with the plastic “clinger” designed to adhere itself to any surface without the need for glue or sticky tape.The insert, run in collaboration with United International Pictures (UIP), Zed and ZenithOptimedia will promote the release of Dreamworks’ animated children’s… Continue reading IPC Clings To Readers With Insert First

Virgin Radio’s digital spin-off station, Virgin Radio Classic Rock, begins broadcasting live programming today, with rock megastar Alice Cooper among the station’s first presenters of live content.The station’s live programming is designed to broaden its appeal and create a more tangible brand identity. The addition of Cooper to its lineup will see the iconic rocker… Continue reading Rock Legend Cooper To Hit Virgin Radio Tonight

The gaming market is growing rapidly, with a new report by Kagan Research predicting US video game sales to rise to $16 billion by 2007, up from $10 billion in 2004, a rise of 61%. The report also estimates that by 2010, 54 million US households will own at least one portable video game console.… Continue reading Advertisers Devise Ways To Cash In On Games Industry

Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009

Britain’s first public mobile TV service will go live this month, with Orange providing customers on its 3G network with access to a dedicated channel covering the Glastonbury music festival.The company’s customers will be able to access exclusive footage from this year’ Festival as part of its TV-on-the-mobile service.Additional content, such as artist interviews, festival… Continue reading Orange Tunes In Mobile TV For Festival Coverage