More Industry News articles

Virgin Radio has unveiled its new branding as “Virgin Radio The Music We All Love”, using what it describes as an emotional statement to broaden its appeal and expand its listenership beyond its core rock and alternative music audience.The new branding will be driven by a high profile advertising campaign, which will include new artwork… Continue reading Virgin Takes To The Road With New Branding

The Interactive Advertising Bureau (IAB) has set a target for the internet to be a billion pound medium and overtake outdoors market share by mid 2006, announcing a five point plan to help advertisers get more out of online media.Following his 100 day review of the IAB, Guy Phillipson, the trade body’s new chief executive,… Continue reading IAB Sets Target For Online Industry

Satellite radio is predicted to reach more than 20.1 million US households by 2010, up from 4.5 million subscribers at the end of 2004, according to a new report from Forrester Research. Satellite subscriptions were shown to enjoy a 150% increase between 2003 an 2004, with Forrester’s report, The Future of Digital Audio forecasting nearly… Continue reading Satellite Radio To Reach Over 20.1 Million US Households By 2010

The Interactive Advertising Bureau (IAB) has set a target for the internet to be a billion pound medium and overtake outdoor’s market share by mid 2006, announcing a Five Point Plan to help advertisers get more out of online media. Following his 100 day review of the IAB, Guy Phillipson, the trade body’s new chief… Continue reading IAB Sets Target For Online Industry

Guardian Media Group (GMG) will not consider selling its radio stations for less than £150 million, making it unlikely that a deal will be made anytime soon.Last month, GMG was reported to have rejected a £115 million offer for its radio division from Chrysalis. GMG is thought to value its stations at between £150-£175 million,… Continue reading GMG Quashes Imminent Deal Rumours

Channel 4’s announcement yesterday that it will launch E4, and its timeshifted counterpart E4+1, via the burgeoning Freeview platform could mark a turning point in the take-up of digital TV throughout Britain, as the first must-have digital channel to join the platform provides the potential for massive take-up.Along with the launch of More4, scheduled for… Continue reading NewsLine Feature: Freeview Shoots For The Sky

Emap’s Maxpower, Zoo, Kerrang and Kiss have announced a month-long cross media promotion to launch the movie release of XXX2: The Next Level, with the “racy power of page 3” used to promote the movie in a new concept promotion.The move will combine the power of Emap’s lifestyle and youth brands, as well as tabloid… Continue reading Emap Extends Cross Media Promotion With XXX

Channel 4’s announcement yesterday that it will launch E4, and its timeshifted counterpart E4+1, via the burgeoning Freeview platform could mark a turning point in the take-up of digital TV throughout Britain, as the first must-have digital channel to join the platform provides the potential for massive take-up.Along with the launch of More4, scheduled for… Continue reading NewsLine Feature: Freeview Shoots For The Sky

The BBC’s online radio services continued to see large usage figures in March, as more listeners than ever tuned in using the latest streaming and podcasting technology.More than 13 million hours of live and on demand online listening were recorded by the BBC during March, with over 9.5 million programmes listened to on demand. All… Continue reading March Sees Record Numbers Of Online Listeners

The UK branch of global interactive media company, CNET Networks, has become the latest online publisher to join the Association of Online Publishers’ board, with Tom Bureau, UK managing director, representing the company.The AOP was formed in 2002 to present a unified voice to industry and Government. CNET’s decision to join the trade body follows… Continue reading AOP Sees Ranks Swell As CNET Comes Aboard