Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study.The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital switchover,… Continue reading UK Public Unaware Of Impending Digital Switchover
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Viacom’s digital poster sites will go live for the first time this week, with Tottenham Court Road tube station the first underground site to feature the digital billboards.The 66 digital sites, either side of the escalators at the station, will enable advertisers to create animated posters that move or feature changing text and images. All… Continue reading Viacom Breaks New Ground With Digital Tube Posters
Paris based advertising group, Havas, has continued its turnaround which began in the first quarter of 2004, both in terms of organic growth and Net New Business, revealing a growth of 1.4% in the first quarter of 2005, double what it achieved in the same period of 2004.Havas attributed this strong increase to the performance… Continue reading Havas Continues Strong Performance
Carat, the world’s largest independent media agency network, has forecast global advertising expenditure growth to be 4.9% in 2005, approximately in line with its previous estimation in September of 5.0% (see US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005). The media agency attributes its slight revision to the price of oil,… Continue reading Carat Predicts Global Adpsend Growth Of 4.9% In 2005
Virgin Radio confirmed to NewsLine today that sales director Lee Roberts has left the station by mutual agreement.This comes weeks after the appointment of a new chief executive Fru Hazlitt, who joined from Yahoo, where she had been managing director, having previously been head of sales at Capital Radio (see SMG Strengthens Hold Over Virgin… Continue reading Sales Director Roberts Leaves Virgin
Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study. The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital… Continue reading UK Public Unaware Of Impending Digital Switchover
Emap has appointed Andrew Jeffries as the new programme director for its Kiss radio stations, a role which will see the new output boss take control of the network’s national and local content, building on his past success with both digital and FM incarnation’s of Emap’s Kerrang!Having launched Kerrang 105.2 in June 2004, Jeffries is… Continue reading Emap Signs New Programme Boss With Kiss
Media group Chrysalis has revealed a dramatic drop in its profits for the first half of the financial year, attributing the decline to falling audiences and a difficult period of trading in its books division. The group shows turnover to have dropped to £78.4 million for the six months ended 28 February 2005, compared to… Continue reading Chrysalis Reveals Drop In First Half Profits
ITV will this year celebrate its 50th birthday, having made its inaugural broadcast on 22 September 1955, championing itself as the largest commercial broadcaster in Europe and “the home of some of television’s best-loved programming”.The broadcaster will mark the occasion with a variety of one-off programmes and live events, designed to entertain and involve viewers… Continue reading ITV To Celebrate 50th Anniversary This Year
United Business Media (UBM) will pay outgoing chief executive, Lord Hollick, a £250,000 bonus despite an expected revolt by shareholders at this week’s annual meeting. According to a report in the Financial Times , UBM recently wrote to key shareholders in an attempt to pacify them, arguing that the company is “legally” obliged to make… Continue reading UBM To Pay Hollick £250k Bonus
