class=”article”>Millions of consumers use ATMs every day in Britain, usually withdrawing cash in preparation for making a purchase. Jack Vincent, media sales director of cash point advertising specialists, ATM:ad, explains how the insertion of advertising messages into the familiar cash point system can yield high recall rates and accountability for advertisers….A full-motion video advert for… Continue reading NewsLine Column: Cashing In On ATM Advertising
Advertising revenues for the Daily Mail and The Mail on Sunday are up by almost a quarter in the first three months of 2005, fuelled by an increase in colour and pagination. According to Daily Mail and General Trust’s (DMGT) trading update, ahead of its half-year end on 3 April, 2005 has seen a marked… Continue reading Colour Fuels Increase In Advertising Revenues For DMGT
The BBC has announced the details of the second wave of job cuts to hit the Corporation, first announced last week, with the number of redundancies rising to 2,050, representing a 13% reduction in headcount across the broadcaster’s content and output divisions.The cuts will generate £221 million a year across the BBC’s output departments by… Continue reading BBC Redundancies Grow As Thompson Seeks Savings
Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger
Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC).Press advertising accounted for the largest share of total adspend in 2004… Continue reading UK Adspend Exceeds Expectations For 2004
London mayor, Ken Livingstone, has opened the bidding for the creation of an afternoon freesheet in the capital, ending the exclusive contract held by Associated Newspapers for sole distribution of the Metro newspaper within London Underground stations.Livingstone revealed that a notice will be placed in the Official Journal of the European Union next week seeking… Continue reading Livingstone Opens Bidding For London’s Afternoon Freesheet
Chrysalis Group Plc confirmed speculation this morning that it has made an offer for the radio assets of Guardian Media Group(GMG). The Group revealed it held preliminary discussions with GMG last week, according to a report in the Sunday Telegraph, but pointed out that there “can be no certainty that a transaction will be forthcoming”.… Continue reading Chrysalis Confirms Offer For Guardian Media Group
TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service
European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010
Mobile phone network, 3, has presented pop star Mantas Natasha Bedingfield with its first ever award for music video downloads to mobile phones, recognising the singer’s credentials as the most watched British artist on its Video Jukebox service.The award, created by rock’n’roll designer Johnny Rocket, is the first in a series that the network will… Continue reading Mobile Network Recognises Increasing Video Downloads
