London Underground’s (LU) advertising concession is up for tender for the first time in ten years, offering a near £1 billion contract for advertising space on its trains and platforms.LU is the world’s largest transport advertising contract and has already attracted attention from many large advertising firms, with a report in the Evening Standard claiming… Continue reading Tube Set For Bids On £1 Billion Ad Contract
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Magazine publishers, Highbury House Communications, has confirmed that it has reached agreement over the proposed takeover bid by Future, creating the UK’s third largest consumer magazine group, in a deal said to be worth £96.5 million (see Future To Bid For Highbury). The agreement will see titles such as Real Homes and Fast Car added… Continue reading Highbury Confirms Future Takeover Bid
Radio operator The Wireless Group has confirmed reports that it has received a proposal for a cash offer for the company from its senior management, including chairman and chief executive Kelvin MacKenzie.While reports over the weekend stated that MacKenzie was preparing to take control of the company in a deal worth £100 million, TWG stated… Continue reading MacKenzie Outlines Plans For Wireless Group Purchase
Multi-channel marketing is predicted to increase in importance over the coming years, with 83.4 million US consumers researching products online, then buying offline, according to US analysts eMarketer’s new ‘Consumer Selling Online’ report. The increasing empowerment of consumers via the internet has resulted in them having the ability to compare old products, find new ones,… Continue reading Advertisers Must Look To Multi-Channel Marketing
Worldwide mobile handset shipments are set to rise over the next four years, growing from 740 million by the end of 2005 to 810 million by 2009, according to market intelligence firm iSuppli. The company found that handset shipment growth peaked in Q4 2003, hitting 175.5 million. The first half of 2004 saw quarterly shipments… Continue reading Global Mobile Handsets To Reach 810 Million By 2009
Egmont Magazines has announced the launch of Disney Special Collection, targeting boys and girls aged 3-7 years with what it claims is a “highly collectable, quality monthly magazine” featuring some of Disney’s best-loved characters and branded covermounted gifts.The magazine will have an initial print run of 65,000, with the first issue due to go on… Continue reading Egmont Expands Magazine Portfolio With Disney Title
Media super-regulator Ofcom has handed down a £25,000 fine to adult broadcaster, Playboy TV, following the broadcast of hardcore pornographic material which breached the watchdog’s Programme Code.Playboy’s broadcast of an R18 rated adult film on 1 May 2004, and a previous broadcast of 18 certificate material landed it in hot water with the regulator, which… Continue reading Playboy TV Fined Over Hardcore Broadcast
Glasgow-based Scottish Media Group (SMG) has turned down a £100 million offer for Virgin Radio from private equity group, 3i, according to industry reports. The take-over bid started in December, but to no avail after SMG rejected the offer of Lord Alli, the media heavyweight spearheading 3i’s bid. Reports indicate that 3i has threatened to… Continue reading SMG Rejects 3i Offer For Virgin
Future Publishing’s flagship computing magazine, PC Plus, has proclaimed a recent trial, which enabled readers to view content via their mobile phones, as a success following 35,000 downloads in just four months.The year long trial delivers a special java-based edition of PC Plus to mobile phones, a move which Future claims continues its commitment to… Continue reading Mobile Magazine Spells Success For Future
Commercial broadcaster, ITV, has announced the disposal of its prop hire business, Superhire Limited to Space Holdings Limited for a cash consideration of £8.2 million. The funds raised from the sale will be used to reduce ITV’s borrowings and represents a further stage in it’s disposal programme of non-core assets. ITV has now raised more… Continue reading ITV Sells Prop Hire Business
