More Industry News articles

Virgin Radio has become the latest mainstream broadcaster to jump aboard the podcasting bandwagon, making the Pete and Geoff Breakfast Show available to download, enabling listeners to load it onto their mp3 players and enjoy it wherever, and whenever they see fit.The move makes Virgin the first station to offer a podcast service for one… Continue reading Virgin Makes Podvertising First With Pete And Geoff

Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand.The company’s operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321… Continue reading Advertising Revenues Drive ITV Profits Up

ITV is to replace the Granada Men and Motors channel with a new offering aimed at men, believed to be the long-rumoured ITV4, taking the channel’s space on the Sky platform with the possibility of a Freeview launch as early as next month.According to reports this morning, ITV4 will absorb the daytime content currently offered… Continue reading ITV To Replace Men And Motors With ITV4

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live

The Office Of Fair Trading (OFT) has taken the final step in clearing the merger of Capital Radio and GWR, with the stations announcing the satisfaction of all the pre-conditions set out previously by the OFT.The OFT were concerned that the merger of Capital and GWR may result in increased concentration and reduced customer choice… Continue reading OFT Clears Final Hurdle In Capital GWR Merger

Community media group, Archant, has completed the acquisition of Highbury Local Publications from Highbury House, making the purchase for £6.1 million in order to acquire its portfolio of six monthly lifestyle magazines and the three Property Mart titles operating in and around London.The deal marks a continuation of Archant’s strategic growth plan, with the company… Continue reading Archant Acquires Highbury Local Publications

Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV

The Radio Times has announced that it will make a £1 million investment in above the line promotions and direct marketing in order to back up its newly revamped editorial content and design.The move, made amid the ongoing price war between the nation’s TV listings titles, will promote the magazine’s recent changes across several media,… Continue reading Radio Times Backs Redesign With £1 Million Marketing Push

Government media watchdog, Ofcom, has awarded a new 12-year FM commercial radio licence for Belfast to U105, owned by multi-media group Ulster TV (UTV).Ofcom received eleven applications for the hotly contested radio licence, which will broadcast to an adult population of around 750,000 in Belfast and the surrounding area.Commenting on the deal, Roy Bailie chairman… Continue reading Ulster TV Wins Belfast FM Licence

Ofcom chief executive, Stephen Carter, has today warned delegates at the Incorporated Society of British Advertisers’ Annual Conference of the dangers presented by new technology, stating that peer-to-peer file sharing and DVR technology could undermine their efforts to convey brand messages.Explaining at first that TV is currently in a state of rude health, Carter went… Continue reading Ofcom Boss Warns Of New Media Dangers To Advertisers