More Industry News articles

Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service

Mobile phone network, 3, has presented pop star Mantas Natasha Bedingfield with its first ever award for music video downloads to mobile phones, recognising the singer’s credentials as the most watched British artist on its Video Jukebox service.The award, created by rock’n’roll designer Johnny Rocket, is the first in a series that the network will… Continue reading Mobile Network Recognises Increasing Video Downloads

Chrysalis Radio has this morning confirmed speculation surrounding a bid for rival broadcaster, Guardian Media Group, stating that it had held preliminary discussions and was considering its next move.In a statement to the City, Chrysalis Group recognised the recent speculation surrounding a possible purchase of GMG, and confirmed that, following preliminary discussions, it is considering… Continue reading Chrysalis Confirms Speculation Over GMG Purchase

Independent News and Media is to launch a compact edition of The Belfast Telegraph, fuelling industry speculation that the publication will eventually abandon its broadsheet format.The compact issue will be available to readers from morning until lunchtime, at which time the traditional broadsheet will be sold.Supplements across all sections of the paper, including Business, Public… Continue reading Belfast Telegraph Downsizes To Compact

The BBC’s board of governors have approved director general Mark Thompson’s proposal to cut a further 1,500 jobs at the Corporation in order to reduce costs and plough further investment into original programming.The move, made certain at governors meetings over the past few days, could see the number of redundancies escalate to over 3,500, although… Continue reading BBC Announces Second Wave Of Job Losses

Capital Radio plc and GWR Group have announced the proposed name of the merged group, calling themselves GCap Media plc.The development of the new name involved input from both companies, with the brand identity being developed in-house at Capital Radio.Commenting on the new name, Ralph Bernard, executive chairman of GWR said: “The name GCap Media… Continue reading Capital And GWR Name Merged Group

Emap-owned music station, Kiss, will promote R’n’B superstar Nelly’s UK tour this month, marking the station’s biggest ever cross-media promotion.Offering listeners exclusive first chances to purchase tour tickets, the promotion will run across Kiss’s analogue and digital radio platforms, through digital TV feeds, and via online platforms. The campaign will also run on Emap’s Big… Continue reading Kiss Signed For Cross Media Nelly Promotion

Jerry Springer is to host a high-profile talk show on ITV1 after being approached by the broadcaster to fill the shoes of recently departed daytime stalwart, Trisha Goddard.A spokeswoman for ITV confirmed that the controversial host would be presenting a month-long run of morning shows, starting at around 9:30 and running for an hour.The format… Continue reading ITV Signs Springer To Fill Trisha’s Daytime Slot