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UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Outdoor advertising giant JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of the year with organic revenues increasing by 6.8%.The solid results are better than the company expected, driven by strong organic revenue performance in all divisions, particularly in transport, where the business has… Continue reading JCDecaux Performs Ahead Of Expectations

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage

Media industry regulator, OFCOM, has today advertised the latest FM radio licence in its programme of development for the nation’s radio spectrum, inviting submissions for a new service to be launched in the Solent area, covering Southampton, Portsmouth, the Isle of Wight and West Sussex.The new licence is expected to serve around 1.25 million adult… Continue reading Ofcom Invites Bids For Solent FM Licence

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas

The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview

Commercial broadcaster ITV has announced a review of its £10 million media business, resulting in advertising agency Starcom Motive resigning the account after working on it for ten years.Jim Marshall, chairman of Starcom Group UK said: “It’s been a long relationship, which has its ups and downs with management and ownership changes. Most recently, the… Continue reading Starcom Drops ITV Account Amid Review

Satellite TV giant BSkyB has announced its interim results, pleasing investors with revelations of 192,000 new subscribers in its second quarter, 25% year on year operating profit growth and a 44% increase in earnings per share to 12.1 pence.The results will be a welcome relief for Sky’s chief executive, James Murdoch, who was the company’s… Continue reading Sky Ends Subscriber Woes With Massive Q2 Rise

Satellite heavyweight, BSkyB, has announced very positive interim results for the second quarter of 2004, revealing 192,000 new subscribers in the six months to December 31; bringing it closer to reaching its 8 million subscriber target by the end of 2005. Total revenue for Group has seen an increase of 10%, taking it to £1,945… Continue reading BSkyB Closes In On 8 Million Subscriber Target