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US local online advertising expenditure is set to hit $3.9 billion in 2005, enjoying more than twice the growth rate of overall internet advertising, according to a new report by media research firm, Borrell Associates. The new projections reveal that local online adspend in 2005, will increase by 46% more than 2004, with paid search… Continue reading US Online Adspend To Reach $3.9 Billion In 2005

Channel 4 has announced a restructuring of its commercial arm, 4 Ventures, in an attempt to increase profits from its secondary business activities.Channel 4 chief executive, Andy Duncan, has unveiled plans to reintegrate a number of 4 Ventures’ activities back into the core Channel 4 organisation and retain a streamlined commercial arm, focussing on 4’s… Continue reading Channel 4 Restructures Commercial Arm To Boost Profits

Magazine giant Emap has announced the appointment of James Mannion as the new editorial director of its flagship men’s magazine website, FHM.com.Mannion is currently executive editor of FHM and has been working on the brand for the last three years; he will take up the new role from 1 March this year.Before joining FHM, Mannion… Continue reading FHM.com Announces New Editorial Director

Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film

Reports this morning suggest that at least 20 journalists will leave the Financial Times following a voluntary redundancy programme designed to cut costs and boost performance at the troubled newspaper.The redundancies follow a wide-ranging cost-cutting programme, designed to save around £7 million, which saw the paper’s respected Creative Business supplement being closed last year. The… Continue reading Staff Cuts Made To Boost Financial Times Fortunes

The UK’s fifth largest mobile phone operator, Virgin Mobile Holdings has announced a 37% increase in customer connections for the last three months to 31 December 2004, with its total subscriber base reaching 5.03 million. In Virgin’s key performance indicators (KPI), announced today, the Group revealed that it had added a net 417,000 users in… Continue reading Virgin Mobile Sees Record Increase In Subscribers

Specialist magazine giant, Future Publishing, has announced that it has entered an offer period which could eventually lead to a take-over bid for rival publisher, Highbury House.In a pre-close trading statement the magazine publisher also confirmed industry speculation that it will bid for Highbury’s Front and Fast Car publications, sending shares soaring. The move follow’s… Continue reading Future Confirms Intention To Bid For Highbury

Heart 106.2 has announced that Jamie Theakston will replace Jono Coleman as its breakfast presenter from Easter this year in a surprise move which brings Coleman’s six-year career with the station to an end.Theakston will host the show alongside Coleman’s current assistant, Harriet Scott, in a move which station owner Chrysalis claims is a major… Continue reading Heart Ditches Coleman In Battle For London Supremacy

Online auction company, eBay has signed up its ten millionth registered user in the UK, doubling its number of users in less than a year, and further confirming the success of online shopping in the UK. ebay’s fifth birthday in October 2004, saw the site attract 7.6 million users, indicating that eBay generates 600,000 users… Continue reading eBay UK Hits Ten Million Customers

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and… Continue reading Media Week To Launch Monthly Marketing Supplement