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Five has announced that Trisha Goddard, its high-profile chat show, will move to a morning slot as part of a new look daytime schedule, putting the former ITV1 golden girl in direct competition with the station’s newest acquisition, and chat show king, Jerry Springer.Five will move Trisha’s show to the 09:25 slot from 11 April,… Continue reading Five Moves Trisha To Compete In Chatshow Showdown

Children’s broadcaster Jetix and BBC Magazines have joined forces to launch the W.I.T.C.H. brand in the UK, comprising a monthly ‘tween’ magazine and an exclusive TV series, bringing the magazine’s characters to life.The Witch magazine, currently the fourth biggest magazine globally, will be introduced to the UK by the BBC on 6 April, while Jetix… Continue reading Jetix & BBC To Launch Italian Kids Brand

Radio giant, Emap, has appointed Andria Vidler as the new managing director of its Magic network, taking responsibility for Magic 105.4 in London, as well as the brand’s national radio network, and charged with taking the top spot in the capital.The new role will see Vidler assume responsibility for maximising performance and profitability across the… Continue reading Magic Appoints New MD To Chase Capital For Top Spot

Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report.The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health.FinanceMintel found that 52% of adults… Continue reading UK Consumers Rebel Against Mass Marketing

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become New Media Partner

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner

Supermarket retailer, Sainsbury’s, will be sponsoring ITV1’s Drama Premieres programming strand for the next twelve months, representing a major new approach to the high street giant’s advertising strategy.The deal follows research showing that ITV1 Drama Premieres are key to hitting Sainsbury’s target audience, and with viewing figures of up to 23.4 million a week. The… Continue reading Sainsbury’s To Sponsor ITV1’s Drama Premieres

class=”article”>Millions of consumers use ATMs every day in Britain, usually withdrawing cash in preparation for making a purchase. Jack Vincent, media sales director of cash point advertising specialists, ATM:ad, explains how the insertion of advertising messages into the familiar cash point system can yield high recall rates and accountability for advertisers….A full-motion video advert for… Continue reading NewsLine Column: Cashing In On ATM Advertising

The BBC has announced the details of the second wave of job cuts to hit the Corporation, first announced last week, with the number of redundancies rising to 2,050, representing a 13% reduction in headcount across the broadcaster’s content and output divisions.The cuts will generate £221 million a year across the BBC’s output departments by… Continue reading BBC Redundancies Grow As Thompson Seeks Savings

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC).Press advertising accounted for the largest share of total adspend in 2004… Continue reading UK Adspend Exceeds Expectations For 2004