More Industry News articles

HIT Entertainment has formed a partnership with radio operator GWR to create a new digital radio service for the under-10s, providing entertainment for young listeners, as well as their parents and carers.HIT and GWR will each hold a 47.5% stake in the venture, called Children’s Radio UK Ltd (CRUK), while Susan Stranks, founder of London’s… Continue reading GWR Hopes For Hit With Children’s Digital Radio Offering

Commercial broadcaster, ITV has announced the appointment of the chief executive of Guardian Media Group (GMG) as a non-executive director of ITV.Sir Robert Phillis will be joined in this role by Baroness Usha Prashar CBE, chancellor of De Montfort University.Industry sources have speculated that the move will give ITV much needed expertise on the boardroom… Continue reading GMG Chief Executive Joins ITV Board

ITV has welcomed Ofcom’s Public Service Broadcasting (PSB) review, published yesterday, allowing the commercial broadcaster to cut its non-news regional output.Overall, ITV agrees with the government media watchdog’s diagnosis that the rapid transition to digital demands a modernisation of the public broadcast commitments imposed on commercial public service broadcasters.ITV has long been arguing that its… Continue reading ITV Welcomes Loosened PSB Requirements

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009

Magazine publisher, Highbury House Communications has announced the proposed sale of its business publishing operations, BCom, to Ergo Science Corporation for gross profits of £12.5 million. This will put the Group on track to achieve its stated strategy of reducing indebtedness and focusing on its consumer newsstand business.It is estimated that net proceeds will total… Continue reading Highbury Sells Business Publishing Arm

The marketing profession remains broadly optimistic about the future economy, supporting the widely held view that the expected slowdown in 2005 will represent a change of gear rather than a recession, according to the latest survey results from the Chartered Institute of Marketing (CIM). The study, based on the views of 500 senior marketing professionals… Continue reading Little Sign Of Recession, Says CIM Study

class=”article”>Mobile marketing has seen huge growth in recent months, with the latest technology presenting companies with ever more advanced methods of communicating their brands to consumers. Nick Wiggin, chairman of the Mobile Marketing Association, explains the growth and benefits of the medium…Mobile Marketing has come along way in the last three years. This engaging communication… Continue reading NewsLine Column: Time To Start Measuring Mobile

The compact revolution within the newspaper industry has not had the success that publishers had hoped for, with misleading increases in circulation figures disguising the sector’s increasing struggle with advertisers, according to a new paper published by The McKinsey Quarterly. The rise of the internet and subsequent influx of online news sites has resulted in… Continue reading Tabloid Format May Not Deliver Success

ITV has confirmed that its flagship soap opera, Coronation Street, will receive a boost with the creation of dedicated interactive features in the near future.In a report by the Financial Times, Jane Marshall, controller of interactive television services at ITV, said: “The time is right for us now to look for the next level of… Continue reading Flagship Soap To Receive Interactive Boost

Media super-regulator, Ofcom, has set out the first timetable for digital TV switchover, specifying which towns and cities will lose their existing analogue coverage, and when.Under the watchdog’s plans, Carlisle, Exeter and Cardiff will be amongst the first cities to lose their analogue signals in 2008, while the Channel Islands will be the last to… Continue reading Digital Switchover To Begin In Three Years