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Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer. eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million.The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The company… Continue reading Bidding Closes For Freeview Channel Slot

The Telegraph Group has announced a “major re-shaping” across the entire company, designed to cut costs and raise funds for an ambitious investment of £150 million in new production facilities and improved colour printing.The move is the biggest change to be introduced to the company since it was bought by the Barclay brothers last year.… Continue reading Telegraph Makes 90 Editorial Staff Redundant In Reshaping

A £150 million investment programme by the Telegraph Group, will result in 90 journalists losing their jobs from the Group’s flagship newspapers, The Daily and Sunday Telegraph, the company announced today. The organisational cuts are to be implemented to fund a £150 million investment in colour printing and increasing pagination, giving both papers an extra… Continue reading Telegraph To Cut 90 Journalist Jobs

BT unveiled a set of proposals to stimulate the UK’s telecoms industry, claiming that lower wholesale prices, faster broadband services and transparent, highly regulated access to its local network will provide faster and more exciting services to consumers and businesses.The proposals have been made in response to the latest stage of Ofcom’s Strategic Review and… Continue reading BT Proposes Transparent Broadband To Avoid Break-Up

Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer.eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next five… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

Online advertising looks set to increase significantly in 2005, with analysts eMarketer and other research firms predicting a substantial rise in internet adspend in the coming year. The latest data from eMarketer for advertising expenditure in the US reveals that total media ad spending equalled $264.2 billion in 2004, with online advertising comprising $9.5 million,… Continue reading Online Advertising To Fuel 2005

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas

The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview