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Teletext has signed a ten-year deal with commercial TV giant ITV to operate commercial and editorial text services across the broadcaster’s family of channels in digital homes.The new service will be branded ‘Teletext on ITV’ and will be accessible to viewers on all digital platforms. The service will launch on digital satellite and Freeview in… Continue reading ITV Signs Teletext For Digital Text Content

The Newspaper Marketing Agency has stood by claims made in recent research that newspaper advertising can double brand commitment, despite wide-ranging criticism of its methodologies by the Radio Advertising Bureau.The RAB had claimed that the methodology used by the NMA in its Measuring Advertising Effectiveness of Newspapers study was unsuitable and has resulted in radio… Continue reading NMA Stands By Research In Face Of RAB Doubts

A second auction of third generation mobile (3G) telephone licences, scheduled for 2007 will gross only one tenth of the £22.5 billion secured in the first auction making the Treasury just £2.5 billion, according to Government advisor Quotient Associates. This prediction is likely to anger the five main mobile operators, who paid a total of… Continue reading 3G Licence Prices To Drop By 90%

Publishing and media group United Business Media were the leaders of last weeks trading market, seeing an impressive 8.96% increase in share price, to close on Friday at 523p. David Levin will assume the position of the company’s chief executive in April, taking over from Lord Clive Hollick, On assuming the position Mr Levin is… Continue reading Sharewatch: United Business Media Growth Leads Market

Cable provider Telewest Broadband has secured a raft of new channels, announcing the acquisition of broadcast licences with Channel 4, Eurosport, TV Travel Shop, The Community Channel and Teachers TV.The cable company has confirmed it will carry Channel 4’s new venture, More 4, when it becomes available as well as Teachers TV, a new channel… Continue reading Telewest Boosts Digital Channel Portfolio

NatMag-Rodale, the joint venture created between The National Magazine Company and Rodale International in May 2004, has appointed Rita Lewis as its first managing director.Lewis is a leading figure in the British magazine industry, having held senior positions at Emap, IPC and, most recently, as publishing director at Hachette Filipacchi. The move will see her… Continue reading NatMag-Rodale Poaches Hachette Director As First MD

Kids films dominated last years box office with Shrek 2, Harry Potter and the Prisoner of Azkaban, The Incredibles and Shark Tale collectively bringing in £143.9 million and providing advertisers with unique promotional oportunities.Shrek 2 was the year’s largest grossing film, clocking up box office takings of £48.1 million, followed closely by J.K Rowling’s blockbuster… Continue reading Kids Films Dominate Box Office In 2004

The Financial Times has announced the appointment of Michael Rzesnitzek as managing director of the newspaper’s operations in the UK, Europe, Middle East and Africa.Rzesnitzek, a German national who studied in the UK and France, is currently managing director of FT Deutschland, a paper launched 5 years ago by the Financial Times and Gruner &… Continue reading Financial Times Recruits New Managing Director

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed