Worldwide mobile handset shipments are set to rise over the next four years, growing from 740 million by the end of 2005 to 810 million by 2009, according to market intelligence firm iSuppli. The company found that handset shipment growth peaked in Q4 2003, hitting 175.5 million. The first half of 2004 saw quarterly shipments… Continue reading Global Mobile Handsets To Reach 810 Million By 2009
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TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004, according to data released by media agency Starcom. The UK branch of the media services agency predicts healthy growth for Q1 of 2005, citing a 14% increase year on year, despite poor economic… Continue reading TV Ad Revenue At 5 Year High
Internet publishers predict traditional advertisers, such as pharmaceutical, automotive, travel and entertainment industries, will increase their online advertising expenditure by 20% in 2005, according to research company Advertising.com’s second annual survey of online publishers. Advertising.com has forecast that traditional advertisers will increase their online adspend in 2005 by a massive 70%, concentrating their online dollars… Continue reading Traditional Advertisers Forecast To Increase Online Adspend
Channel 4 has this morning unveiled a restructuring of its commissioning structure, with new programming heads appointed to its digital channels, E4 and More4, and a new head of documentaries installed at flagship Channel 4.The management shake-up also paves the way for Channel 4 to boost the programming budget of E4 by a massive £20… Continue reading E4 Shake-Up Paves Way For £20 Million Budget Boost
Broadband customers using British Telecom to access the internet will see the speed of their connections increase dramatically this month, as the company plans to increase the amount of bandwidth available without increasing the cost to users.The internet giant announced the decision this morning, pledging to boost access speeds for its 1.4 million retail broadband… Continue reading BT Boosts Broadband Speeds At No Extra Cost
HIT Entertainment has formed a partnership with radio operator GWR to create a new digital radio service for the under-10s, providing entertainment for young listeners, as well as their parents and carers.HIT and GWR will each hold a 47.5% stake in the venture, called Children’s Radio UK Ltd (CRUK), while Susan Stranks, founder of London’s… Continue reading GWR Hopes For Hit With Children’s Digital Radio Offering
New technology allowing advertisers to target potential customers while they use their bank card in a cashpoint has the potential to deliver 2.8 million one-to-one advertising messages during each campaign, its creators say.The technology, dubbed ATM:ad, enables advertisers to run campaigns across building society and bank cashpoints, and has already been used by high profile… Continue reading Cashpoint Campaigns Pinpoint Captive Audiences
Independent News and Media’s flagship Northern Ireland newspaper, the Belfast Telegraph, has announced the creation of a new compact morning edition for the Saturday market, designed to compliment its existing afternoon titles.The newspaper claims its research has revealed a “great demand” to extend into the Saturday morning market. Belfast Telegraph editor, Edumnd Curran, stated: “People… Continue reading Belfast Telegraph Launches Weekend Compact Edition
Channel 4’s head of commercial marketing and research, Hugh Johnson, has announced that he will be leaving the channel in March, to pursue other work ventures.Johnson has worked for Channel 4 for 14 years, since joining in 1991, and has agreed with Andy Barnes, director of sales, to work for the Channel on a consultancy… Continue reading Hugh Johnson Leaves Channel 4
The final bidders for the last remaining FM licence in Manchester have been revealed by industry regulator, Ofcom, with competition set to be fierce amongst the 19 companies vying for the broadcast rights.Amongst those bidding for the much sought after spectrum space are Scottish Media Group, Emap and Capital Radio, each proposing alternative and rock… Continue reading Ofcom Lifts Lid On Manchester Radio Bids
