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The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview

Commercial broadcaster ITV has announced a review of its £10 million media business, resulting in advertising agency Starcom Motive resigning the account after working on it for ten years.Jim Marshall, chairman of Starcom Group UK said: “It’s been a long relationship, which has its ups and downs with management and ownership changes. Most recently, the… Continue reading Starcom Drops ITV Account Amid Review

Guardian Media Group Radio has decided that it will now not submit an application for the new Manchester radio licence, on the grounds that it is not commercially viable.The move represents a complete U-turn for the company, which announced its intention to create a 24-hour speech and news station for the region, dubbed Channel M… Continue reading GMG Pulls Out Of Manchester Radio Race

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million. The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The… Continue reading Bidding Closes For Freeview Channel Slot

Outdoor advertising company, JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of 2004, with organic revenues reported to have grown by 6.8%. The solid results are stronger than the company predicted in its October forecast (see Another Record Quarter For JCDecaux As Revenues Climb… Continue reading JCDeaux Performs Ahead Of Advertising Market

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage

The UK is leading Europe in terms of DAB digital radio penetration, with the end of 2004 seeing 1.2 million units in households, a 178% increase compared to 2003, according to new research released by the World DAB Forum. Four years ago, digital radio penetration was just 35,000, but increasing volume in sales shows the… Continue reading UK Leads Europe In Digital Radio Penetration

The customer publishing industry continues to perform well, with turnover during 2004 topping £385 million, signalling an increase of almost 10% since 2003 and a massive 244% rise in the last decade, according to the latest report from market research company Mintel. The study, commissioned by the Association of Publishing Agencies (APA), has forecast that… Continue reading Strong Future Forecast For Customer Magazines