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As the year draws to a close, December saw the advertising industry’s most credible prognosticators revising their forecasts for 2004, and offering their predictions for the outlook of 2005. First to be released were Zenith Optimedia’s global forecasts, which signalled that advertising expenditure was on target to reach $370 billion for the year, beating previous… Continue reading INSIGHTanalysis: Media Healthcheck – December 2004

Culture secretary Tessa Jowell looks likely to approve Ofcom’s proposals to ease ITVs public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The controversial decision has already been criticised by MPs, viewers and Unions. Ofcoms final proposal will come in late January and be… Continue reading Government Set To Approve ITV’s PSB Reduction

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

The latest crack down on the advertising industry sees the Governement placing strict regulations on advertising cigarettes and tobacco products in shops, pubs and clubs ensuring that advertising is confined to a small area and only where the tobacco is displayed. Adverts will also include health warnings covering 30% of adspace.The new rules, that came… Continue reading Tobacco Advertisers Face Tough New Rules

High tech mobiles allowing users to send pictures and surf the internet are proving popular than ever, according to the Mobile Data Association, which has released usage figures to 30 September 2004 showing a rapid increase in take-up of both GPRS and MMS enabled handsets.The MDA claims that, from a total active customer base of… Continue reading Mobile Internet And Picture Messaging Enjoy Massive Growth

The latest analysis of the World Broadband market indicates that broadband subscriptions have risen by 53% year on year to reach 136.4 million by 30 September 2004, an increase of 47 million lines in real terms. If growth rates continue at the current rate, worldwide broadband subscribers will exceed 150 million before the end of… Continue reading Worldwide Broadband Lines Exceed 150 Million

Commerical radio groups Capital Radio and GWR saw their share prices rise by 5.70% and 4.96% respecitively on Wednesday, Capital closed at 431źp and GWR at 254p. This comes ahead after the proposed merger of the two companies was cleared yesterday by competition bodies, allowing the creation of the UK’s largest radio group (see Capital… Continue reading Sharewatch: Capital And GWR Strong After Merger Approval

Ulster Television has announced the acquisition of LMFM, a local radio station in the Republic of Ireland, for almost £7 million, expanding its radio portfolio to encompass Drogheda in County Louth.An application for approval of the acquisition has been submitted to the Competition Authority, with a response expected in January 2005.LMFM operates as an independent… Continue reading UTV Boosts Radio Portfolio With LMFM Acquisition

UK publishing group, United Business Media (UBM) announced yesterday its plans to voluntarily cut its US share listing, to take effect at the close of trading on 22 March 2005. The decision comes amidst weak trading in North America, and will see the company de-list from the Nasdaq national market and terminate its American Depositary… Continue reading UBM Cuts US Share Listing

The UK’s leading puzzle publisher and supplier, Puzzler Media Limited is joining forces with satellite giant BSkyB to offer a selection of pay-play puzzles to Sky Active subscribers.The games are suitable for adults and children of all ages and will include a selection of Wordsearch puzzles updated daily, with Crossword, and Kriss Kross puzzles to… Continue reading Sky Expands Interactive Offering With Puzzler