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Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform. Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable… Continue reading Ofcom Investigating Sky Over Regional Charges

Channel 4’s latest series of Celebrity Big Brother kicked off last night, with a mix of hopeful celebrities entering the house for an extended two-week stint watched by almost 6 million viewers.Amongst the famous faces participating in the reality TV show this year are feminist Germaine Greer, supermodel Caprice and indie group the Happy Mondays… Continue reading Channel 4 Sees Strong Start For Celebrity Big Brother

Newspaper publishers, the Telegraph Group, have announced the appointment of Katie Vanneck as the company’s new marketing director, joining new executive directors Dave King and John Allwood.Vanneck is the latest recruit to be brought to the company by chief executive Murdoch Maclennan, having resigned from her position of promotions director with News International titles the… Continue reading Telegraph Titles Poach Times’ Promotions Director

Yesterday’s market saw a slight increase in share price for most media stocks, with broadcaster Scottish Media Group leading the way with an increase of 2.43% to close at 105źp. The company recently accepted media watchdog, Ofcom’s offer of a digital replacement licence, paving the way for the digital switchover in 2012 (see Ofcom Issues… Continue reading Sharewatch: Scottish Radio Rises As Market Bounces Back

The Institute of Practitioners in Advertising has appointed Valerie Schafer as its new e-commerce and new media consultant, assuming responsibility for the body’s Digital Marketing Group and IPA Outdoor Group in representing the interests of outdoor advertising and digital media members.The new role will see Schafer take over from Nigel Gwilliam, who left the IPA… Continue reading IPA Appoints New Media Consultant To Represent Industry

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Radio ratings body RAJAR is expected to deliver an update on the progress of its electronic measurement development programme next week, a process which it is anticipated will ultimately lead to the adoption of new technologies for gathering radio audience data.A spokeswoman for RAJAR confirmed to NewsLine that an update was on its way, and… Continue reading RAJAR Electronic Measurement Update Expected Next Week

A new report published by Internet research group Nielsen//NetRatings has ranked the UK 5th in terms of internet banner ad usage, after seeing a 27% rise in adspend in November year on year.The UK now dominates both the top 15 advertiser table, and the league of online advert publishers in Europe, with the yellow pages… Continue reading UK Sees Increase In Online Banner Ads

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform.Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable viewers… Continue reading Ofcom Investigating Sky Over Regional Charges