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Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer. eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

BT unveiled a set of proposals to stimulate the UK’s telecoms industry, claiming that lower wholesale prices, faster broadband services and transparent, highly regulated access to its local network will provide faster and more exciting services to consumers and businesses.The proposals have been made in response to the latest stage of Ofcom’s Strategic Review and… Continue reading BT Proposes Transparent Broadband To Avoid Break-Up

Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer.eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next five… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

New research from the Institute of Practitioners in Advertising (IPA) has revealed that the advertising industry is dominated by young white people, with just under 50% of agency employees aged under 30.The IPA’s 2004 Agency Census states that the mean age of workers in the nation’s media agencies is 33.6, with 19% aged over 40… Continue reading Research Reveals Half Of Agency Employees Are Under 30

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million.The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The company… Continue reading Bidding Closes For Freeview Channel Slot

The Telegraph Group has announced a “major re-shaping” across the entire company, designed to cut costs and raise funds for an ambitious investment of £150 million in new production facilities and improved colour printing.The move is the biggest change to be introduced to the company since it was bought by the Barclay brothers last year.… Continue reading Telegraph Makes 90 Editorial Staff Redundant In Reshaping

A £150 million investment programme by the Telegraph Group, will result in 90 journalists losing their jobs from the Group’s flagship newspapers, The Daily and Sunday Telegraph, the company announced today. The organisational cuts are to be implemented to fund a £150 million investment in colour printing and increasing pagination, giving both papers an extra… Continue reading Telegraph To Cut 90 Journalist Jobs

Outdoor advertising giant JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of the year with organic revenues increasing by 6.8%.The solid results are better than the company expected, driven by strong organic revenue performance in all divisions, particularly in transport, where the business has… Continue reading JCDecaux Performs Ahead Of Expectations

Media industry regulator, OFCOM, has today advertised the latest FM radio licence in its programme of development for the nation’s radio spectrum, inviting submissions for a new service to be launched in the Solent area, covering Southampton, Portsmouth, the Isle of Wight and West Sussex.The new licence is expected to serve around 1.25 million adult… Continue reading Ofcom Invites Bids For Solent FM Licence

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas