More Industry News articles

Mobile phone operator mm02 has announced that it is launching the only own-branded 3G handset in the UK market, planned for release on 1st February. The news of O2’s entrance into the third generation mobile phone market will help to enforce previous estimations by industry intelligence group, Wireless World Forum, that subscribers of 3G mobile… Continue reading 3G Market Set To Expand

Student union television specialists, SUBtv is sponsoring the National Student Music Awards, and has signed up online music site, Wippit, as its digital download partner, which will be used for online voting and promotions.SUBtv is sponsoring and organising the event and will be providing facilities for filming and recording the bands. Thirty finalists have already… Continue reading SUBtv To Sponsor National Student Music Awards

The Chartered Institute of Marketing (CIM) has announced the appointment of Christine Cryne as their new chief executive officer, taking over from interim CEO John Coke, who has managed CIM since April 2004.Cryne joins from a high profile role as executive director of the Muscular Dystrophy Campaign, where she increased membership by 20% and added… Continue reading CIM Appoints Charity Boss As New Chief Executive

Five has secured one of its largest sponsorship deals to date, with food manufacturer Ginsters agreeing to support the eagerly awaited US sitcom Joey.Five acquired the exclusive broadcast rights to the Friends spin off series after Channel 4 withdrew from an intense bidding war, claiming that the price for the programme had risen too high… Continue reading Ginsters Signs As Five’s Sponsor For Joey

Sales of digital radios reached 346,400 during December 2004, bringing the cumulative total for 2004 to 837,500, according to official sales figures released today by the Digital Radio Development Bureau (DRDB). The latest data collated by electronic industry auditor GfK, reveals that the overall total of DAB products in UK is now 1,272 million, confirming… Continue reading Digital Radio Sales Surpass Five Year Forecast

Email marketing campaigns over the festive season, were automatically deleted by 60% of receivers in the US, according to a new consumer survey conducted by email intelligence body, Return Path. The survey, of 723 US consumers between the ages of 18 and 54, gave a mixed report on the effectiveness of email marketing campaigns during… Continue reading Email Campaigns Receive Mixed Reception

Magazine publisher, Highbury House Communications, saw a 26% rise in share price yesterday, after the Group confirmed that it had received an approach that could lead to a possible take over bid for the company. Yesterday, the stock market saw Highbury shares increase from 1 7/8 to 9 1/4p, valuing the business at around £30… Continue reading Highbury Share Price Rises On Possible Take Over Bid

Magazine publishing giants, IPC Media and H Bauer have started what could become a full-blown cover price war, with H Bauer cutting 10p off the price of TV Choice, taking it to 30p to compete with its rival’s What’s on TV.Last week saw IPC drop the cover price of What’s on TV from 45p to… Continue reading Cuts Spark Fear Of TV Mag Price War

Mobile phone company, Vodafone, has said that it expects 10 million people to have signed up to its Vodafone Live! 3G service by March 2006, despite the slow consumer uptake of the third generation technology (3G). In a very upbeat KPI statement for quarter three to December 2004 released this morning, the Group announced an… Continue reading Vodafone Predict 3G Penetration Of 10 Million By 2006

US online adspend ended 2004 poorly, taking in just $648 million in December, confirming industry predictions of a slow but steady 2005 in terms of advertising expenditure. The new estimates, released yesterday by online intelligence experts AdZone Research, reveal that internet adspend for January 2004 totalled $826 million, and then dropped dramatically for December to… Continue reading US Online Adspend Disappointing For End Of 2004