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The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture.The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to skip… Continue reading UK Ad Avoidance Costs Advertisers £30 Million Per Year

The UK online travel sector is forecast to reach 4.9% market share in January, equalling the best ever month previously set by the travel industry, according to online intelligence service Hitwise. UK visits to internet travel sites are up 14%, on a year on year analysis, with the first week of January 2005 seeing online… Continue reading UK Online Travel To Equal Best Ever Month

The Periodical Publishers Association (PPA) has commissioned a study from market information specialists, Taylor Nelson Sofres (TNS), looking into the effectiveness of magazine advertising, with the aim to determine the average return on investment for consumer magazine advertising. TNS will investigate the relationship, between the time exposed to a magazine advert and the actual time… Continue reading PPA Launches Research Into Magazine Advertising

Commercial broadcaster ITV plc saw a dramatic increase in share price, rising by 4.21% to close, at 111˝p. It was announced yesterday that the out-going chief executive of United Business Media, Lord Hollick, had been hired by Kohlberg Kravis Roberts, and reports stated he would consider making a bid for the ITV, claiming the purchase… Continue reading Sharewatch: ITV Rises As Hollick Fuels Bid Speculation

Speculation has intensified surrounding Associated Newspapers’ Evening Standard, with city brokers Cazenove warning that the paper may have to drop its coverprice or become a freesheet in order to survive intensified competition in the capital.The warning follows similar speculation last month that the newspaper would merge its operations with Associated’s high-profile freesheet, the Metro, and… Continue reading Freesheet Evening Standard Speculation Continues

Government media watchdog Ofcom, has announced a raft of new analogue commercial radio licences to extend its planned radio timetable into 2005.The move could benefit a number of cities across the UK, including Swindon, Torbay and Swansea, with the introduction of several smaller licences now, and the possibility of larger licences being introduced by March.Amongst… Continue reading Ofcom Extends Radio Licence Programme

Mobile network operators who fail to comply with the regulations of their 3G licences set out by Government media watchdog Ofcom in 2000, are unlikely to have their licence revoked, a new report said yesterday. The rules set out when the third generation licences were bid for in an auction five years ago stated that… Continue reading Ofcom Loosens 3G Licence Regulations

The Direct Marketing Association has announced the appointment of Charles Ping, head of CRM at Guardian Newspapers, as its new chairman, replacing David Coupe, managing director of Experian’s marketing services division, who has stepped down following the completion of his two year term as chair.During his two year chairmanship, Coupe has played a key role… Continue reading Direct Marketing Association Appoints New Chairman

Global advertising company, WPP, has rebranded its search engine marketing firm AdvancePositions.com, to mSearch. mSearch will specialise in gaining visibility for its clients in the top search engines and will drive targeted customers to its clients’ websites. The search marketing services will offer pay-per-click management and bid management, natural search optimisation and provide a consultant… Continue reading WPP Rebrands Online Ad Marketing

The Daily Telegraph has proved successful in attracting young and upmarket audiences, according to data from the National Readership Survey, with the paper citing increases of up to 50% in the much sought after 15-24 age group.In year on year analysis the figures for April to September 2004 show the Daily Telegraph adding more young… Continue reading Telegraph Sees Growth In Young Readers