After issuing its interim results last Wednesday (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), week on week analysis saw shares in Granada fall 10.23%, to close at £1.58, with a loss of 18p.Carlton also faired badly with shares slumping 10.89% to close at £3.52, down 43p on the… Continue reading Sharewatch
French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001
US magazine advertising volumes were down by 17% in May and 9.4% in April, according to new figures released by the Publishers Information Bureau (PIB). In the year to date magazine revenue is down by 1.5% on volumes which declined by 9.4%, according to an analysis of the PIB data by ABN Amro. It is… Continue reading US Magazines Volumes Drop 17% In May, As Tech Sector Worsens
NTL has announced a £20m deal with MXR Ltd, to provide digital radio services across four UK regions.The 12 year deal will see NTL provide digital multiplexing and transmission services, in North East England, South Wales/Severn Estuary, West Midlands and North West England, with services due to air in the summer. The company will also… Continue reading £20m Digital Radio Deal For NTL
US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN
Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks. It is… Continue reading Insight Analysis: National Papers’ Display Pages Hold Strong
Go Racing’s troubled £400m deal to create a digital horse racing and betting channel (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) collapsed this morning.A spokesperson for Go Racing confirmed that, despite an all-night emergency meeting, the consortium had failed to come to an agreement with the British Horseracing Board (BHB) concerning… Continue reading No Go For Go Racing
Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005
UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops £17bn For First Time
According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.
