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Two recent reports from IDC have forecast a healthy outlook for ecommerce over coming years. In the first, IDC forecast that almost 1 billion people around the world will be using the Internet by 2005 and that this growth will drive ecommerce revenues to over $5 trillion by 2005, up from $354 billion in 2000.… Continue reading Positive Outlook For eCommerce, Says IDC

According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

Channel 4’s Big Brother returned to our screens on Saturday attracting an average of 3.3m viewers, with a peak of 3.6m, according to unofficial overnight figures, coming close to last year’s debut episode with an 18% share, twice the channel’s average.The second show in the nine week run which aired on Monday at 10pm, is… Continue reading Channel 4 Doubles Average Viewing Share With Opening Big Brother Episodes

The top radio stations in terms of revenue have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures from ACNielsen MMS show that for… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

Kevin Hand, chief executive of Emap, has resigned with immediate effect from his position at the company. It is thought that he feels his position untenable due to the company’s ill-fated investment in US company Petersen.Hand will be replaced by Robin Miller, currently chairman of Emap and previously CEO from 1985-1998. He will take on… Continue reading Emap Chief Executive Resigns

Virgin Radio’s new media division, Ginger Online, has been renamed Virgin Radio New Media and has gained a new managing editor in the form of James Cridland. The name change has been made to align the division more closely with what the station sees as its core activities. Cridland’s responsibilities will include the expansion of… Continue reading Virgin Radio To Boost Online Division With Changes To Name And Management

As UK mobile phone owners are beginning to receive SMS adverts for the first time (see Text Message Advertising System Hopes To Target Consumers On The Move), the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads.The organisation’s vice chairman Don Albert said: “It is critical that everyone in… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising

Emap has released final results for the year ended March 31, reporting pre-tax profit up 5% to £197m. Total revenues were revealed to have increased 5% year on year to £1,153m, while operating profit rose 4% to £234m after digital investment and exceptional items including the company’s investment in US publisher Petersen. The difficulties experienced… Continue reading Emap Releases Full Year Results In Line With Expectations