More Industry News articles

More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card. The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the… Continue reading Agency Revenue Survey Shows Extent Of 2001 Ad Fall

The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center. Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless… Continue reading UK Market Research Markedly Outperforms Advertising In 2001

BizRate.com has increased its US online retail sales estimate for 2002 from $45.2 billion to $51.5 billion, representing a jump from 26% growth to 44%, according to a report from eMarketer. The number of online transactions rose from 68 million in Q2 2001 to 92 million in Q1 2002 – a increase of 35%, according… Continue reading US 2002 Online Retail Sales Forecasts Comparisons

The fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale. Following weeks of negotiation with the Football League (see Football League Battle With ITV Digital Continues) – still ongoing… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains

A series of ‘hidden liabilities’ scuppered rescue plans made by investors to save the Kirch media group from insolvency according to press reports. Investors including Rupert Murdoch and Silvio Berlusconi withdrew offers of funding following the emergence of hidden liabilities – most notably an E150+ arrangement with Leo Kirch’s son Thomas – within the group’s… Continue reading Kirch Investors Abandon Rescue Plans

The New York Times Company today announced that advertising revenues for the company’s Newspaper Group decreased 9.7% in March 2002 when compared with the same month last year. The decline in March was slightly greater than that recorded in February (8.9%) due to a switch of the Easter holiday from April last year into March… Continue reading NYT Ad Revenue Drops Further

The first of four speakers addressing the issue of response rates in media research was Richard Asquith from BMRB who considers it to be the most important issue facing researchers today.He began by clarifying that a response rate is the proportion of replies from a representative sample of eligible respondents from the survey universe. The… Continue reading MRG Evening Meeting 10 April 2001- The Response Rate Challenge

Despite an increasingly sluggish advertising market last year, internet advertising grew by 203% during 2000 to a total value of £154.7m and is therefore expected to overtake cinema advertising, which is predicted to reach £128m for the year.The news comes with the release of an industry survey run by the Internet Advertising Bureau and PricewaterhouseCoopers.… Continue reading Internet Advertising Defies Slowdown With Fast Growth Rate

ISBA has expressed its concern over plans by the UK government to implement the EU Injunctions Directive, believing it could undermine the long term prospects for self-regulation of the advertising industry and potentially cost advertisers millions of pounds.Ian Twinn, ISBA director of public affairs explained: “If a future Government decided to empower other organisations to… Continue reading ISBA Warns Of Long Term Dangers In Injunctions Directive Implementation

US newspaper groups are about to start posting their Q1 2002 financial results, offering an indication of how the sector has started the year from an advertising point of view and what the outlook for the coming months is likely to be. A recent report in Editor and Publisher found that revenue levels for February… Continue reading Insight Analysis: An Upward Tilt In US Advertising?