Guardian Unlimited is officially the most popular UK newspaper on the net, according to the latest audited figures. During March the online paper saw its monthly page impressions increase by almost 5 million to 30.2m and unique users registered 2.4m during the month.Guardian Unlimited announced its intention to publish official monthly figures in January, the… Continue reading Guardian Unlimited The Most Popular Online Paper
United Business Media (UBM) has cut its online investment for the current year from the planned £45 million to no more than £30 million. It blames the ‘current market conditions’ for the investment cuts, notably the downturn in high-tech advertising in the US. Given these cutbacks, along with growth in News Distribution and Market Research… Continue reading UBM Cuts Online Spend During Hi-Tech Advertising Slowdown
The Independent Television Commission (ITC) has published a consultation document on cross-promotion and is seeking comments on all aspects of a possible new policy which hopes to achieve a balance between the provision of information and the dangers of promotional clutter.In the ITC’s eyes, the benefits of cross-promotion include the provision of information about services… Continue reading ITC Publishes Consultation Paper On Cross-Promotion
NTL is set to announce a series of job losses, according to a report in the Financial Times. The cable group is expected to cull jobs as part of a cost-cutting programme to save £200m within the next two years.Following an acquisitional spree over the last few years the group has now become “bloated”. Cutting… Continue reading NTL Jobs Cull Expected Following Acquisitional Spree
United Business Media (UBM) has cut its online investment for the current year from the planned £45 million to no more than £30 million. It blames the ‘current market conditions’ for the investment cuts, notably the downturn in high-tech advertising in the US.Given these cutbacks, along with growth in News Distribution and Market Research and… Continue reading UBM Cuts Online Spend During Hi-Tech Advertising Slowdown
European Magazines Limited, the joint publishing venture between IPC Media and Groupe Marie Claire is to close Nova less than a year after it relaunched the seminal women’s fashion magazine of the ’60s (see First Issue Review: Nova: The Fashion Magazine Reborn?). Despite a high profile launch which included TV advertising and generated considerable media… Continue reading IPC’s Relaunched Nova To Close
Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
