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Global market information group, Taylor Nelson Sofres (TNS), has acquired the business and assets of Elrick & Lavidge Marketing Research (E&L), a US customised research company. E&L specialises in the consumer, financial services, IT and telecoms industries, as well as being a leader in mystery shopping research, says TNS. E&L is currently owned by advertising… Continue reading Taylor Nelson Buys US Research Group From Aegis

Colin Myler, editor of the Sunday Mirror, has surprised the industry with his abrupt resignation. Myler’s sudden departure comes less than a week after his decision to allow the paper to print an interview with the father of the victim in the Leeds footballer trial, a move that led to the trial’s expensive collapse (see… Continue reading Sunday Mirror Editor Myler Quits

ABN AMRO has cut its EBITDA forecast for BSKyB by £25m in reponse to slower advertising growth and lower wholesale revenues, increasing predicted pre-tax losses from £158m to £188m.Advertising forecasts have been cut £18m, or 6%, although a 14% growth is still expected, to £274m. Wholesale revenue forecasts have been cut by £8m to take… Continue reading ABN AMRO Makes £25m Cut To BSkyB’s 2001 Forecast

The first of four speakers addressing the issue of response rates in media research was Richard Asquith from BMRB who considers it to be the most important issue facing researchers today.He began by clarifying that a response rate is the proportion of replies from a representative sample of eligible respondents from the survey universe. The… Continue reading MRG Evening Meeting 10 April 2001- The Response Rate Challenge

Despite an increasingly sluggish advertising market last year, internet advertising grew by 203% during 2000 to a total value of £154.7m and is therefore expected to overtake cinema advertising, which is predicted to reach £128m for the year.The news comes with the release of an industry survey run by the Internet Advertising Bureau and PricewaterhouseCoopers.… Continue reading Internet Advertising Defies Slowdown With Fast Growth Rate

ISBA has expressed its concern over plans by the UK government to implement the EU Injunctions Directive, believing it could undermine the long term prospects for self-regulation of the advertising industry and potentially cost advertisers millions of pounds.Ian Twinn, ISBA director of public affairs explained: “If a future Government decided to empower other organisations to… Continue reading ISBA Warns Of Long Term Dangers In Injunctions Directive Implementation

US newspaper groups are about to start posting their Q1 2002 financial results, offering an indication of how the sector has started the year from an advertising point of view and what the outlook for the coming months is likely to be. A recent report in Editor and Publisher found that revenue levels for February… Continue reading Insight Analysis: An Upward Tilt In US Advertising?

Advertising the performance capabilities of a car without encouraging dangerous driving is a tricky one. Daihatsu found itself on the wrong side of the line this week with an advert in the national press that prompted a complaint to the Advertising Standards Authority.The ad in question, for the Sirion 1.3 SL featured a picture of… Continue reading ASA Puts Brakes On Daihatsu Advertising

The New York Times has settled a lawsuit with the National Basketball Association after agreeing to sell photographs of NBA games taken by NYT photographers and providing promotional benefits to the association. Additionally, the New York Times will display the NBA.com logo on NYTimes.com and in print and offer a direct link from its online… Continue reading New York Times Settles Lawsuit

The beleaguered media sector staged something of a comeback yesterday. BSkyB rose 36p to £8.20 after Merrill Lynch gave it an upgrade to “buy”. Pearson rose £1.11 or well over 9% to finish at £13.07, Reed International rose 26p to £6.26, Reuters 39p to £8.90 and even Emap defied a downgrade by Credit Suisse First… Continue reading Sharewatch