Web sports network Rivals.net is heading up a campaign to force the online media industry to adopt a recognised auditing system similar to that of magazines and newspapers.The campaign has received backing from a number of online media agencies and clients including Hollinger, Guardian Media, Emap and Rivals.net share holder Chrysalis (see Chrysalis Increases Stake… Continue reading Rivals.net Heads Campaign For Internet Industry Audit
Freeserve has introduced “skyscraper” adverts onto its pages for the first time. The adverts run vertically down the edge of the screen, which is thought to allow better integration with content and more creative flexibility. The first advert is for direct flight retailer dialaflight.com and appears in the Holidays and Travel section of FSAuctions. It… Continue reading Freeserve Introduces Skyscraper Advertising Option
Outdoor company JCDecaux has announced its intention to float on the French stock market next month, in order to fund future growth and acquisitions. The share offering is expected to value the company at €3.8 – €4.4bn (£2.3 – 2.6bn).The proceeds from the IPO, in which 20-22% of JCDecaux’s enlarged share capital will be offered,… Continue reading JCDecaux To Fund Growth With IPO On French Stock Market
BBC Resources has teamed up with an advertising agency to make commercials for corporate clients. MediaArc, the BBC’s design and interactive agency specialising in broadcast design, has joined forces with interactive television ad agency BMPtvi. The company, part of BBC Resources, has already worked on ad campaigns for HSBC, British Gas and ONdigital and will… Continue reading BBC To Make Ads For Corporate Clients In New Partnership
WPP,which announced its 100% acquisition of European PR firm Finsbury last week (see WPP Announces Acquisition Of Financial PR Firm) saw shares slide 4.06% yesterday to finish at £7.80.Reuters was also down 3.43% with a closing price of £9.85, a loss of 35p on the previous day.Future Network which will be restructuring in June (see… Continue reading Sharewatch
A CIA opinion poll has added to the debate about the future success of digital TV (see 50% Of Homes Could Be Digital By 2002, Says Research). With BSkyB planning to integrate its interactive channel Open with the rest of its service, a national survey carried out by CIA Sensor has revealed that interactivity is… Continue reading Interactive TV Yet To Inspire, Says Research
It is time to rethink the attitude towards online advertising- this was the message hammered out during two seminars for the media last week. The media owners at Total Publishing’s Online Revenue conference on 24 May were anxious to dispel the myth that online ad spend is falling- last year saw an increase of 203%… Continue reading Conference Reports: Rethinking The Online Attitude
One of the key political battlegrounds in the approach to the 7 June general election has been the extent to which the UK should be in (and indeed out of) Europe. Whilst a number of committed EU nations are saying goodbye to their old coins and notes and beginning to embrace the Euro, the UK… Continue reading Feature: UK Leads In Europe…In Media At Least
Digital One, which operates the only national commercial digital radio network in the UK, is set to make another assault on the as yet unconvinced UK buying public this summer, with incentives being offered both to consumers, for buying digital radio equipment and retailers, for selling them.No concrete figures have yet been put on either… Continue reading Digital One Offers Free Holidays To Boost Digital Radio Purchases
IPC has defied the Advertising Association’s forecast of 2.1% growth in consumer magazine advertising revenue by revealing year on year growth of 6.9% for the last two quarters.In what chief executive Sly Bailey described as a “Solid set of interim results”, net profit before tax for the half year to March 2001 was reported at… Continue reading IPC Defies Ad Revenue Expectations With 6.9% Growth
