More Industry News articles
There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?
Whilst many US media companies are seeing an improvement in their businesses, it is not the beginning of a true advertising recovery and merely marks a ‘crawling out of the hole dug in 2001’. This is according to an analysis of current advertising and media conditions in the States by analysts at Merrill Lynch. The… Continue reading Media Companies Begin To ‘Crawl Out Of The Hole’, Says Merrill Lynch
ISMM, the near-bankrupt sports marketing agency which is responsible for selling the broadcasting rights to the next two World Cup competitions, has been given a reprieve with the news that French media group Vivendi plans to acquire the business. Vivendi has one month to finalise the acquisition – expected to be worth around €100 million… Continue reading Vivendi To Save ISMM
There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
Publishing group Highbury House Communications says it has successfully completed the acquisition of a portfolio of business titles from Reed Business Information. The RBI Portfolio consists of ten titles in the electrical, transport and retail sectors and generated revenues of approximately £9 million and a profit contribution of approximately £0.8 million in the year ended… Continue reading Highbury Completes RBI Titles Purchase
Recent research by Jupiter MMXI shows that the number of Europeans visiting automotive websites on the Internet more than doubled between April 2000 and March 2001. Jupiter found that an increasing number of online Europeans are using the Internet to research the purchase of their next car, find the quickest route and traffic updates and… Continue reading Jupiter Research Reveals Increasing Success Of Automotive Websites
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males. MegaStar was launched in… Continue reading UBM Sells MegaStar Site To Sports.com