Dennis Publishing has acquired a majority shareholding in car magazine Evo with immediate effect. The title will increase the proportion of motoring titles in the Dennis portfolio, which is currently dominated by computer and gaming magazines, as well as men’s title Maxim.Evo was launched in 1998 by Evo Publishing. In its first ABC audit it… Continue reading Dennis Adds New Automotive Title To Magazine Stable
Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of Homes Could Be Digital By 2002, Says Research
Capital Radio announced a series of syndication deals yesterday (see Capital Signs Syndication Deals For New Online Radio Stations) which will see sites including IPC’s revamped www.beme.com carry its niche online radio services. In the current climate of uncertainty regarding media investment, the market was not swayed and shares in Capital ended the day down… Continue reading Sharewatch
Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
According to new figures from The GSM Association , 15 billion SMS messages were sent via GSM networks in December 2000 representing a five-fold increase on figures for the rpevious year. “This is a truly staggering demonstration of the increasing popularity of the SMS facility,” says Rob Conway, CEO of the GSM Association. “SMS text… Continue reading SMS Popularity Hits New High
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media.Iain McLellan, director of the Outdoor Advertising Association (OAA),… Continue reading Feature: Outdoor Holds Onto Its Place In The Sun
Capital Interactive has announced a syndication deal which will see youth email site another.com, women’s magazine site BeMe.com and black music site darkerthanblue.com become partner websites for its first three narrowcast stations.Each of the station and partner deals have been tailored to create a blend of radio, retail and editorial elements. For another.com ATK13 will… Continue reading Capital Signs Syndication Deals For New Online Radio Stations
IPC Media has relaunched its women’s website BeMe.com. On its first appearance a year ago (see Web Review: BeMe.com), when dotcom fever ruled and women were the target of choice, the site originally borrowed editorial from the full range of IPC women’s titles, making it content rich but somewhat blurred in its audience target. The… Continue reading IPC Gives Women’s Site An ABC1 Makeover
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
Clothing retailer French Connection has once again fallen foul of the Advertising Standards Authority (ASA) for using its initials, FCUK, in an advert in a way which could lead to the letters being read as “fuck”. The 132 complaints received by the ASA concerned a poster advert advising consumers to visit the website “fcukinkybugger.com”. Complainants… Continue reading Retailer’s Kinky Bugger Ad Provokes Complaints To ASA
