Ivillage.co.uk is claiming to have overtaken its rivals to become the top women’s website in terms of unique visitors. New figures compiled by Doubleclick’s DART give iVillage a March total of 417,000 unique visitors, up 22% on February.The figures put iVillage, which launched in November 2000, ahead of more established rivals including handbag.com, which attracted… Continue reading New Figures Put iVillage On Top Of Women’s Websites
Channel 5 has run into trouble with the ITC over an item shown in a January edition of 5 News. During a report on depression, a film containing pictures of a nurse getting ready to go to work in the morning was shown. A viewer noted that two 3 second long close up shots of… Continue reading Channel 5 Given Wake-Up Call By ITC Over Coffee Shots
The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which… Continue reading Government Tops FMCGs for Biggest February Adspend
Lord Borrie has appointed two new members to the Advertising Standards Authority (ASA) council. The appointees are Dianne Thompson, chief executive of Camelot Group and Dan O’Donoghue, head of strategic planning at Publicis Worldwide.Thompson took up her current role at Camelot in December 2000, have been commercial operations director there since February 1997. Previous roles… Continue reading ASA Appoints New Industry Expert Board Members
Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added 9.9%. However, so far Richard Desmond’s efforts to pull… Continue reading National Newspaper ABC Round-Up -March 2001
Media shares were under less pressure last week than in those preceding (see Sharewatch). One major story was the Sunday Mirror’s difficulties (see Trinity Mirror Shares Fall As Fears Of Contempt Charge Rise), which culminated in the resignation of the paper’s editor (see Sunday Mirror Editor Myler Quits). Trinity Mirror shares were buffeted by the… Continue reading Sharewatch
Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads
Online advertising sales company, DoubleClick, yesterday posted a bleak outlook for the sector’s short-term future as it unveiled its first-quarter financial results. Whilst the results themselves were slightly above analysts’ expectations, the group’s outlook was more negative than had been anticipated. DoubleClick said that it generated global media revenue for the first quarter of $46.1… Continue reading DoubleClick Offers Bleak Outlook For Online Ad Market
Hollinger International, owner of the Daily Telegraph, is on the acquisition trail, according to a story in the Financial Times. The paper says that the Canadian company has a warchest of around C$1 billion and could be looking to spend it over the next twelve months. The FT cites Trinity Mirror and Regional Independent Media… Continue reading Hollinger Set For Acquisitions, Says FT
UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000
