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US television network Viacom has been given a temporary reprieve from the audience reach limit of 35%, as it waits for its case to be decided in the Court of Appeals. The group recently pulled out of the National Association of Broadcasters (NAB) over its support for the limit, which is set by the Federal… Continue reading Viacom Given Temporary Audience Limit Reprieve As Courts Reassess Rules

Over one third of the top advertisers in terms of spending significantly cut their investments during last year, including the top spender, Proctor & Gamble, which spent £123m promoting brands such as Pringles, Fairy and Lenor, 24% less than in the previous year. Total adspend for the top 50 biggest spenders was £2,070,795, up just… Continue reading One Third Of Top Ten Advertising Spenders Cut Investment Last Year

Capital Radio has forged yet another link between the media and football by signing a three year contract with Charlton Athletic FC for local radio rights, worth a six figure sum for each season. This is the first such deal to be announced by a London Premiership team since the clubs voted to negotiate separately… Continue reading Capital Signs Three Year Deal With Charlton Athletic FC

Over one third of the top advertisers in terms of spending significantly cut their investments during last year, including the top spender, Proctor & Gamble, which spent £123m promoting brands such as Pringles, Fairy and Lenor, 24% less than in the previous year. Total adspend for the top 50 biggest spenders was £2,070,795, up just… Continue reading One Third Of Top Ten Advertising Spenders Cut Investment Last Year

TDI Advertising has signed a deal with London Underground, DHJ Media, CityLink Communications and Thales Telecommunications Services to launch digitally projected advertising on the London Underground.A system called XTP will project images over the heads of passengers awaiting trains onto ceramic steel screens coated with dust resistant film on the opposite side of the tunnel.… Continue reading Digital Projection Advertising On Tube Gets Go Ahead

Granada Media has abandoned the plans it had to form a production company with Australian broadcaster the Seven Network. Red Heart was formed 18 months ago, but has failed to achieve the goals set. It will now be retained as a vehicle for co-production between the companies. It is thought that the opportunity for Granada… Continue reading Granada Abandons Australian Production Joint Venture

Uptake of digital radio services could be boosted by a new deal to produce cheaper, smaller digital radio sets. Digital One has announced a strategic agreement for joint development, funding and marketing with Imagination Technology, which could mean sets priced under £150 being on sale within a year.Hossein Yassaie, president and CEO of Imagination Technology… Continue reading Digital One Deal Could Lead To Cheaper, Smaller Digital Tuners

GWR Group plc’s 63% owned subsidiary, Digital One, announcement today that they are to enter into a strategic agreement with Imagination Technologies plc to jointly develop, fund and market a low power, low cost digital Base-Band chip and the reference design for a digital radio receiver module. The agreement will result in smaller, lighter, portable… Continue reading Cost Of Digital Radio Set To Fall

Granada Media has abandoned the plans it had to form a production company with Australian broadcaster the Seven Network. Red Heart was formed 18 months ago, but has failed to achieve the goals set. It will now be retained as a vehicle for co-production between the companies.It is thought that the opportunity for Granada to… Continue reading Granada Abandons Australian Production Joint Venture

Having made an entrance to the wedding magazine market last year with its acquisition of AIM Publications (see Natmags Enters Wedding Sector With Acquisition Of AIM), which publishes titles including You and Your Wedding, Natmags has decided to add a wedding title to the Cosmopolitan stable. Cosmopolitan Bride will be produced by NatMag Specialist Media… Continue reading Launches Brief