Rupert Howell, president of the IPA, has warned the ad industry of potential threats to the advertising of food, alcohol and cars and to advertising to children. Speaking at the IPA President’s New Year Reception last night, Howell told ad agency colleagues and senior clients to keep vigilant as regulatory changes threaten the industry.“All of… Continue reading Howell Warns Ad Industry To Be Vigilant
Channel 4 launched its digital entertainment channel E4 last night. The channel, which has secured carriage on the Sky Digital platform (see E4 Secures Carriage With Sky) will nonetheless present a rival to Sky’s main entertainment channel Sky One, which made a spoiler attempt by showing the first episode of new reality TV show Temptation… Continue reading Sharewatch
Digital radio broadcaster Radio First has signed its fourth deal with a Premier League football club to form a joint venture music and football local radio station. The football club and the braodcaster will each own 50% of the new company, as part of a 12 year deal. The Derby County radio station will broadcast… Continue reading Radio First Signs Fourth Premier League Joint Venture Deal With Derby County
Chris Jones, the chief executive of J Walter Thompson, has resigned his position on health grounds. He is to be succeeded by Peter Schweitzer, who will take on the role on top of his current position as president.Martin Sorrell, chief executive of parent company, WPP, said: “Chris has made a lasting contribution to JWT, both… Continue reading CEO Of J Walter Thompson Resigns
E4 managed to secure the top-rated programme across all multichannel services during its launch night (see Ali G Launches E4). The second edition of the new series of Friends was watched by an average 560,000, with a peak audience share of 6%.In an overall analysis, however, it was pipped to the post by rival entertainment… Continue reading E4 Celebrates First Night Success
Brokers Warn Of Tough Six Months, Downgrades Media Sector Shares The media sector is about to face a tough six months, according to the latest forecasting report from ABN AMRO. The broker yesterday cut its stance on the sector to “underweight” and downgraded its recommendation on 22 out of 32 media stocks. The reasoning behind… Continue reading Brokers Warn Of Tough Six Months, Downgrades Media Sector Shares
The media sector is about to face a tough six months, according to the latest forecasting report from ABN AMRO. The broker yesterday cut its stance on the sector to “underweight” and downgraded its recommendation on 22 out of 32 media stocks. The reasoning behind the decisions is partly the problems being faced by dotcoms… Continue reading Brokers Warn Of Tough Six Months, Downgrades Media Sector Shares
The end of year cinema admission figures released by the Cinema Advertising Association (CAA) show that the number of people visiting the cinema during the year reached 142.5 million – the highest number for 26 years, and an increase of 2.5% on the previous year’s total of 139 million. As a consequence the total box… Continue reading Cinema Admissions For 2000 Reach Record Numbers, Despite Weak Second Half
Ali G is lined up to kick off the launch of E4 tonight. Channel 4’s new entertainment channel will go on air at 8:15pm with Ali G unveiling his new “ghetto pimp” look.Brand new series of Friends and ER will be feature in the opening night’s broadcast, followed by new comedy Banzai, Best of Borat… Continue reading Ali G Launches E4
As digital radio gains momentum the key players in the new market are being brought together to discuss objectives in establishing the new medium. Marketing Week is holding a one-day conference on the subject to take place at the Cafe Royal on 31 January.Chaired by Quentin Howard, chief executive of Digital One, the UK’s national… Continue reading Conference To Discuss Future Of Digital Radio
