When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Feature: Moving Targets At ITV
When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Insight Feature: Moving Targets At ITV
ISBA Welcomes ‘Pragmatic’ New ITV TargetsISBA has welcomed ITV’s new approach to performance targets, unveiled at its Annual Report on Monday (see ITV Presents Annual Report And Plans For Future). The channel has said that instead of focussing on peaktime audience share targets it will aim for two primary goals: maintaining share gap advantage over… Continue reading ISBA Welcomes ‘Pragmatic’ New ITV Targets
Revenues at information services company Reuters rose by 15% to £3.6 billion for the year ended 31 December 2000, according to financial results released this morning. Pre-tax profit rose by 4% from £632 million to £657 million and earnings per share were up 26% at 37.9p. During 2000 Reuters began laying foundations for a new… Continue reading Collapse In Internet Value Does Not Affect Reuters Strategy, Says Chief Executive – 13 February 2001
Contract publisher Dennis & Beyond is joining forces with its sister company Dennis Interactive to offer new media capability alongside its print publishing arm. A website for the National Childbirth Trust (nctpregnancyandbabycare.com) will be the first client to benefit from the partnership when it launches next month.The group, which publishes in the key areas of… Continue reading Dennis & Beyond Unveils First Media Website Initiative
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading Bellwether Report: IPA Counters Claims Of Advertising Slump
TV viewers strongly support the continuation of public service broadcasting (PSB), valuing the diversity and quality they believe it guarantees, according to new research from the Independent Television Commission (ITC). The majority of respondents in a range of consultation and research exercises carried out during last year agreed with the key principles of PSB, believing… Continue reading Research Reveals Viewers’ Support For Public Service Broadcasting
A wider spectrum could become available for broadcasting digital radio, if plans put forward at a meeting in Geneva last week go ahead. Representatives from digital radio in Europe met with radio regulators and frequency planners to discuss reallocating some of the L-Band frequency which is currently earmarked for satellite radio to terrestrial digital audio… Continue reading World Digital Radio Broadcasters Request More Spectrum
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading IPA’s Bellwether Report Counters Claims Of Advertising Slump
Classic FM is to embark on its first major brand advertising campaign for several years with a seven week run of press advertising designed to broaden its appeal. The campaign is to appear in national newspapers and listings magazines Heat, Hot Tickets and Time Out.The commercial radio station is planning a multi-million marketing spend for… Continue reading Classic FM Trumpets Launch Of Major Brand Advertising Campaign
