The media sector is about to face a tough six months, according to the latest forecasting report from ABN AMRO. The broker yesterday cut its stance on the sector to “underweight” and downgraded its recommendation on 22 out of 32 media stocks. The reasoning behind the decisions is partly the problems being faced by dotcoms… Continue reading Brokers Warn Of Tough Six Months, Downgrades Media Sector Shares
The end of year cinema admission figures released by the Cinema Advertising Association (CAA) show that the number of people visiting the cinema during the year reached 142.5 million – the highest number for 26 years, and an increase of 2.5% on the previous year’s total of 139 million. As a consequence the total box… Continue reading Cinema Admissions For 2000 Reach Record Numbers, Despite Weak Second Half
Ali G is lined up to kick off the launch of E4 tonight. Channel 4’s new entertainment channel will go on air at 8:15pm with Ali G unveiling his new “ghetto pimp” look.Brand new series of Friends and ER will be feature in the opening night’s broadcast, followed by new comedy Banzai, Best of Borat… Continue reading Ali G Launches E4
When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Feature: Moving Targets At ITV
According to The Media Audit, a syndicated survey of both online and traditional media in more than 80 US markets, the web sites of America’s newspapers are building a commanding lead over other local media web sites. Television and radio are lagging in a market which sees newspapers attracting to their web sites, an audience… Continue reading US Newspapers Winning The Battle For Web Audiences
ISBA Welcomes ‘Pragmatic’ New ITV TargetsISBA has welcomed ITV’s new approach to performance targets, unveiled at its Annual Report on Monday (see ITV Presents Annual Report And Plans For Future). The channel has said that instead of focussing on peaktime audience share targets it will aim for two primary goals: maintaining share gap advantage over… Continue reading ISBA Welcomes ‘Pragmatic’ New ITV Targets
Contract publisher Dennis & Beyond is joining forces with its sister company Dennis Interactive to offer new media capability alongside its print publishing arm. A website for the National Childbirth Trust (nctpregnancyandbabycare.com) will be the first client to benefit from the partnership when it launches next month.The group, which publishes in the key areas of… Continue reading Dennis & Beyond Unveils First Media Website Initiative
Two US-based online trading systems for advertisers have joined forces in an attempt to create a one-stop shop for net-based transactions. Mediapassage and OneMediaPlace have announced the merger of their two companies in a move which is designed to create a market leader in the USA.“Major buyers and sellers of advertising will appreciate the clarity… Continue reading USA Online Media Trading Players Set To Merge
The underlying rate of inflation has fallen to its lowest rate since records began. Figures for December from the Office of National Statistics showed it had dropped to 2.0%Having risen in November to 3.2%, the headline rate of inflation also dropped, to 2.9%.The Retail Prices Index for December was 172.2.Subscribers can access RPI trends by… Continue reading Underlying Inflation Rate Falls To Lowest Figure Since Records Began
The Institute of Practitioners in Advertising (IPA) has announced the appointment of Hamish Pringle as its new director general. He currently works for the IPA on a consultancy basis as director of marketing strategy, as well as being the director of a music dotcom company and a business author. In addition to his previous involvement… Continue reading IPA Announces Appointment Of New Director General
