IPC Media and Virgin Radio have joined forces in a raft of cross-media ventures, which will allow advertisers to push brands across the groups’ print, online and radio brands. The first deal will unite the radio station with Loaded magazine after recent research has shown that one third of all Loaded readers also listen to… Continue reading IPC And Virgin Unite In Cross-Media Campaign
The Advertising Association has issued a set of self-regulatory proposals for broadcast media to the Government, ahead of this year’s Communications White Paper. It is suggesting that the content of television and radio advertising should be regulated in a similar way to that of press and outdoor.Regulation of print and outdoor media is the responsibility… Continue reading AA Proposes Overhaul Of Broadcast Ad Rules
Reuters was among the best media performers yesterday, jumping £1.18 to end at £12.38. Also doing well was United News and Media, which announced yesterday that it is considering a name change to United Business Media (see United Proposes Name Change As Future Growth Plans Announced), sparking rumours that its newspaper publishing division may be… Continue reading Sharewatch
Further details from research published by the Radio Advertising Bureau (RAB) in its RadioLab survey (see Radio Ads – Three Fifths As Effective For One Seventh Of TV’s Prices, Says Study) have revealed the factors present in effective radio campaigns.One of the most important factors identified was a high level of branding. The survey warns… Continue reading Branding And Likeability Key To Effective Radio Ads, Says Survey
Broadband internet users are likely to spend more online than those using modem dial-up connections, according to a new report by the Gartner Group. The research predicts that by 2006 a quarter of US households will spend more than $10,000 each via the Net – 75% of them will use broadband access. Broadband connections are… Continue reading Broadband Users Will Spend More Online
Consumers continue to use old media to find information about the internet, according to new research from the Telegraph Group. More than half of respondents said that they were as likely to ask friends or consult newspapers to find out information on the internet as they were to use the net itself. Newspapers were the… Continue reading New Media Still Relies On Old Media, Says Survey
Marks & Spencer’s recent advertising campaign, the first in the company’s history to include TV adverts, included the most talked-about advert in the national press from July-September. This was revealed in Propeller Marketing Communications’ latest “Ads That Make News” survey, which revealed that the retailer’s adverts received more than three times the coverage of the… Continue reading Marks & Spencer’s Bottom Comes Top In ‘Ads That Make News’ Survey
United News and Media has announced that it is to seek shareholder permission to change its company name. Under the new title United Business Media plc, the company is planning build on its core businesses, CMP and PR Newswire, “through a combination of organic growth, investment, partnership and acquisition.”At a presentation this morning, representatives of… Continue reading United Proposes Name Change As Future Growth Plans Announced
This week has seen the launch of BBC Worldwide’s new teen magazine, Star. Linking with the Live & Kicking series of the same name, the fortnightly title focuses on entertainment and celebrities of interest to 12-19 year olds.The first issue has Sarah Michelle Geller as its cover star and features include Backstreet Boy Nick Carter… Continue reading BBC Worldwide Launches Star Magazine
Regional programming will play a strong role in the digital future, according to the chairman of the Independent Television Commission (ITC), Sir Robin Biggam. Speaking in Birmingham yesterday, he said that regionalism and the importance of regional programming has been strongly endorsed by viewers and must be acknowledged by broadcasters.Increased competition from pay-tv broadcasters in… Continue reading Regional Programming Must Be Preserved, Says ITC Chairman
