The Advertising Standards Authority’s Committee on Advertising Practice (CAP) has responded to a growing number of complaints against advertising on the internet by clarifying what kind of online advertising is covered by the Codes of Advertising Practice.The number of complaints received and investigated by the ASA relating to advertising on the internet has been growing… Continue reading ASA Extends Advertising Code To Adverts Online
The European Commission has cleared the merger between internet service provider AOL and global media giant Time Warner, announced in January this year (see AOL And Time Warner Confirm Mega-Merger). The deal, which will create a company worth £219bn, was passed on the condition that AOL severs all structural links with the German media company… Continue reading EU Clears AOL/Time Warner Deal
Last nights National Television Awards were a success for ITV not only for the amount of awards it won, but also for record number of viewers tuning in. An average of 11.8 million witnessed Judy Finnigan’s outburst as she collected one of the network’s ten awards.Unofficial overnight figures claim the programme was watched by a… Continue reading ITV Television Awards Score Ratings Success
The row which has erupted between ITV and the BBC over news coverage (see News At Ten Slot Sparks Ratings War) has even dragged the Advertising Standards Authority (ASA) into the fray.The ASA received complaints from the BBC regarding advertisements placed by ITV in national and regional press for its TV news coverage. The adverts… Continue reading ASA Decides On News And Nudes
Media shares were more stable yesterday, following a rapid dowturn on Monday (see Sharewatch). However, notable falls were seen at Telewest, which fell 4p to £1.23, Chrysalis, which ended down 19p at £3.07½ and Granada Media, which dropped 16½p to £3.81½.The closing prices of media company shares yesterday were:
Brands have a key role to play in the online world, where shoppers’ main reasons for choosing a website are trust and reliability, according to a new survey from CIA MediaLab. Two thirds of net users trust brands they know from the real world more than pure dotcom brands, yet old economy players have some… Continue reading Word Of Mouth Pushes Online Brands
The Office of National Statistics has announced that the underlying rate of inflation has risen again, after falling to a record low during August (see Inflation Rate Hits Record Low). The underlying rate for September was 2.2%, which remains comfortably below the government’s target of 2.5%.The headline rate also showed an increase on August’s figure… Continue reading Underlying Inflation Rate Up Again After August’s Record Low
Ever been out supping your pint and enjoyed it so much that you wished you could learn about the brand’s historical background? Or thought that the chunks you feed the cat were so cool you wanted them as a screensaver? Probably not, but according to researchers BrandNet, brand websites are becoming essential kit in the… Continue reading Exotic Spam Recipes And Adopting A Ribenaberry – The Rise Of The Brand.com
The Independent Television Commission (ITC) has published its new sponsorship code, which aims at streamlining and simplifying current regulation. For the first time the sponsor’s product may be broadcast and contact details such as telephone numbers and website addresses included, so long as they do not explicitly entice the viewer to purchase or contact the… Continue reading ITC Publishes “Lighter Touch” Regulation For Sponsorship
Shares in TMT companies did not, as a rule, do well yesterday, with Telewest dropping 11p to £1.27, United News and Media 23½p to £7.45 and Daily Mail falling 43p to £9.40, to name just some of the casualties. In this context, BSkyB’s performance, losing just 2p to end at £9.70, was seen as a… Continue reading Sharewatch
