The Independent Television Commission (ITC) has received licence renewal applications from seven ITV franchises. Formal expressions of interest from Border, Central, Channel, Grampian, Granada, LWT and Scottish mean that all existing Channel 3 licensees have now sought renewal.Licensees had until 29 September to put forward proposals for renewal for the ten-year period commencing April 1… Continue reading ITC Receives Remaining Licence Renewal Applications From ITV Franchisees
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NTL has announced plans to forge a common technology platform across the cable networks of both itself and CWC. Following the completion of the merger between the two cable groups earlier this year (see Government Clears NTL/CWC Merger), the integration process will simplify the delivery of TV-based email, interactive services and internet.The company also announced… Continue reading NTL To Integrate Technology Platforms
Channel 5 is about to embark on an intensive marketing campaign to promote its autumn schedule (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). In keeping with the “uniquely ballsy and irreverent personality” of the channel, the campaign will feature clumps of grinning sperm and graffiti’d celebrities across national poster… Continue reading C5 Unveils Autumn Marketing Campaign
The Switchdigital consortium has been awarded the Central Scotland digital multiplex by the Radio Authority. The consortium was the only applicant for the licence (see Switch Digital Is Sole Bidder For Central Scotland Digital Licence), which is the largest awarded outside of Greater London and covers Glasgow, Edinburgh and Stirling, offering a potential audience of… Continue reading Switchdigital Awarded Central Scotland Multiplex
The belief that ITV advertising revenues are set for a slow second half (see ITV Yearly Advertising Forecast Downgraded Thanks To Dotcom Slowdown) did not appear to affect Ulster TV shares yesterday, which, as one of the best media performers yesterday, ended up 15p at £3.45.At the other end of the scale, Daily Mail and… Continue reading Sharewatch
Online investment is growing fast in the UK, according to new research from Allegra Strategies, which predicts there will by 2.4 million active online trading accounts by 2004. In the last year growth has been around 800%, with more than 300,000 accounts running by the end of this year. Experienced investors were the first to… Continue reading Online Trading Popularity Grows In UK
IPC has poached ITV’s head of marketing, Sam Carter, to join as marketing director for IPC Connect. Carter, who has led the marketing function of ITV and ITV2, having founded the marketing department four years ago, will be moving to the company whose brands include BEME.com and IPC’s women’s weekly magazines. She will join the… Continue reading Appointments Brief
Fears that print versions of magazines and newspapers will lose out to their online counterparts are not backed by the latest research into the habits of the advertisers dream – AB graded 25-54 year olds in economically active households, or “VIPers”.The third wave of research from the VIPer consortium (see VIPer Research To Offer Advertisers… Continue reading Research Shows New Media Can Be Good For Old Media
The BBC’s decision to move its evening news programme to 10pm (see BBC To Broadcast News At Ten) is set to unleash one of the biggest ratings wars in British television history. ITV has responded to dramatic changes to BBC1’s schedule with its own arsenal of populist programming.From 16 October ITV will broadcast extended hour-long… Continue reading News At Ten Slot Sparks Ratings War
A EU ban on all tobacco advertising has been ruled unlawful by the European Court of Justice today. The UK government had been intending to bring in its own legislation based on the European Community Directive on tobacco advertising and sponsorship. This would have taken effect from December last year, but the implementation of the… Continue reading European Court Overturns Ban On Tobacco Advertising
