The BBC has appointed Lorraine Heggessey as the new controller of its flagship channel, BBC 1. The promotion from her current position as joint director of factual and learning, comes after it was announced that Peter Salmon is to leave the position to become director for sport (see Salmon Appointed BBC Director Of Sport).Heggessey comes… Continue reading First Woman Appointed As BBC1 Controller
Granada Media’s decision to buy Irish independent TV broadcaster TV3 (see Granada Media Begins European Expansion With Stake In TV3) is thought to have prompted speculative buying of shares of its equivalent on the other side of the border – Ulster TV shares rose 16½p yesterday, to end at £3.70. Granada Media finished down 1p… Continue reading Sharewatch
Title launches are understandably considered to be the lifeblood of the magazine industry, pumping new life into tired markets, forging out new sectors and generally keeping the whole business ticking over. Launches are a vital, if costly, part of the magazine publishing process. Of course, as with the emergence of any new product, there is… Continue reading Feature: Better To Have Launched And Lost?
The website of the Guardian newspaper, Guardian Unlimited launched its first above-the-line brand campaign yesterday. Comprising a national 96-sheet poster campaign, it is designed to promote the site to a wider audience and reaffirm its position in the market.The posters, which will appear for the next fortnight, will each carry one of three statements, created… Continue reading Guardian Unlimited Launches Nationwide Poster Campaign
Pan-European broadcaster RTL has announced its first set of interim results since floating on the UK stock exchange 2 months ago (see RTL Lists On Stock Exchange With Value Of £16.6bn). The group has seen pre-tax profits increase by 46% to E316m, while net profits have fallen from E198m for the same period last year… Continue reading RTL States Joining FTSE 100 Index As Medium Term Aim
Despite the almost daily announcements from all over the world about the creation of emarketplaces, IDC believes projections calling for thousands of emarketplaces by 2004 are overzealous. IDC is much more conservative, forecasting only several hundred emarketplaces in 2004. “eMarketplaces are just one segment of the business-to-business ecommerce landscape,” said Dr. Leo Lipis, senior analyst… Continue reading eMarketplace Growth Forecasts ‘Overzealous’, Says IDC
Remember the Nineties? One would hope so, unless your Millennium celebrations really were exceptional. However, ITV2 is either convinced that amnesia is on the increase or that 11 months is long enough to develop a healthy nostalgia, and has commissioned Carlton Productions to produce 30 hours of programming recalling those dim and (ahem) distant days.Scheduled… Continue reading Carlton Wins Contract For 30 Hours Of Nineties Nostalgia Programming
Emap Advertising has announced the creation of an in-house creative department, consisting of a web designer and a producer. The establishment of the department will not mean that online advertising creative work will be brought in house. Instead, the new appointees will work along the lines of agencies’ creative teams to assist the online sales… Continue reading Emap Advertising Forms Creative Team To Aid Sales
The Advertising Standards Authority (ASA) has told ISPs that they should no longer describe their services as “free” unless all aspects of them really fit that description.The ASA is thought to have received numerous complaints about ISPs which promote free subscriptions or free calls, only to charge customers for other elements within the service. “Are… Continue reading ASA Tightens Rules Surrounding ISP Advertising
Peter Salmon, controller of BBC 1, is to step down from his current job and take on the role of director of sport. The role is newly created and will see Salmon become a member of the BBC’s executive committee.The BBC’s flagship channel was criticised in the governors’ annual report earlier this year (see BBC… Continue reading Salmon Appointed BBC Director Of Sport
