More Industry News articles

United News & Media’s new media division, Xilerate, is to take a 46.5% stake in Spaced, a company which makes web-enabled, interactive ‘pods’ which are placed in nightclubs. The investment from UNM will allow further development of Spaced’s technology and content platform. The Spaced pods charge clubbers £2 to create a ‘photopage’ containing a digital… Continue reading UNM’s New Media Division Buys Into Interactive Pod Venture

The number of US households with high-speed Internet access will reach six million by the end of 2000, increasing to 28 million in 2004, according to Dataquest. Cable modem will remain the dominant broadband technology, with cable subscriptions growing from 3.3 million this year to 14 million in 2004. As carriers expand their services in… Continue reading Broadband to connect 28 million US households

A global survey by the Boston Consulting Group (BCG) found that whilst most consumers are currently dissatisfied with the mobile commerce applications on offer – one in four owners of mobile devices stopped using m-commerce applications after the first few attempts – most current and potential users believe mobile services will play an important role… Continue reading M-commerce: Frustrated Users Prepared to Stick With It

The Radio Authority has received two applications for the local digital multiplex service licence for the South Wales/Severn Estuary region. The applicants, who had to submit their proposals by 14 November, are the Digital Radio Group, a consortium including The Wireless Group, GWR Group, Emap Digital Radio and SMG (see Digital Radio Group Announces Final… Continue reading Radio Authority Receives Two Applications For Severn Region Digital Licence

The plug has been pulled on Wowgo the website launched by Unilever for the hoards of teenage girls who are said to be online, ripe for marketing messages (see Feature: Teen Girls Targeted In Latest Web Ventures). Despite two years of research, Unilever’s site only lasted 5 months before a combination of technical problems restricting… Continue reading Newsline Brief

An international conference will be staged on Tuesday of this week by the Advertising Association, as part of the Children’s Programme, the advertising industry’s EU-level campaign to counter calls for a ban on advertising to children.The conference, entitled “With the Eyes of a Child” will hear report findings from leading European psychologists and researchers who… Continue reading Advertising Association Conference To Ask Whether Children Understand Advertising

One of the best media performers last week was Scottish Radio Holdings, which released a record set of annual results on Wednesday (see Scottish Radio Holdings Announces Record Annual Results). As a result, share prices rose by just over 4% week on week, ending Friday at £12.37½, compared to £11.55 the previous week.Another company which… Continue reading Sharewatch

On Friday afternoon at the MRG 2000 conference in Munich, Clare de Burca, head of research at Starcom Motive Partnership talked about the agency’s research programme, motive8, and how it is being used to harness the power of media brands.“The business of marketing is changing and we are reaching the age of the never satisfied… Continue reading MRG Conference: Harnessing The Power Of Media Brands

A new survey has revealed that UK magazine publishers regard the internet as both an opportunity and a threat to their future, and are expecting further consolidation of the industry over the next five years.The research, carried out by The van Tulleken Company, revealed that the industry is anticipating more mergers and acquisitions in the… Continue reading Magazine Industry Expects Consolidation And Has Mixed Feelings About Internet, Says Survey

The Sydney 2000 Olympics saw Great Britain return with an impressive clutch of medals, but did the brands who shelled out the extra cash to become official sponsors of the Games finish in first place as well? The latest research from CIA Sensor suggests that a crowded field meant that victory was not guaranteed.CIA’s survey… Continue reading Research Shows That Sponsors’ Victory Was Not Guaranteed At Sydney 2000